Twitch Community Raises More Than a Million Dollars for Charity and Participates in Extra Life 2012

Video gaming philanthropists host charity drives on Twitch to benefit wildlife relief, cancer research, humanitarian efforts, children’s hospitals and more

SAN FRANCISCO--()--Twitch, the world’s largest video platform and community for gamers, today announced its community has rallied to raise more than $1.5 million collectively through the broadcasting of video game content on Twitch. Illustrating a new outlet for philanthropists while promoting the appeal of gaming as a spectator sport, charities and their independent supporters have hosted marathon game play sessions to raise donations for their cause including the American Cancer Society, Doctors Without Borders, Habitat for Humanity, Child’s Play and the American Red Cross. Beyond hosting a multitude of these successful charity streams, Twitch will contribute promotional support to Extra Life 2012, the biggest one-day gaming charity event of the year.

“Charity drives have become increasingly popular on Twitch with one recent event even breaking a half million dollars,” said Emmett Shear, CEO of Twitch. “I'm always impressed by how compassionate the gaming community can be when they have a cause and appreciate that they leverage our platform to raise money for those in need. We continue to encourage giving in support of important causes, including Extra Life 2012.”

Since 2008, Extra Life 2012 has been conducting 24-hour gaming marathons in support of Children’s Miracle Network Hospitals®. In hopes of broadening their success, on October 20, many Extra Life 2012 participants will broadcast their marathon via Twitch. Twitch will also provide complimentary ads to drive registration, as well as a strong presence on Twitch’s homepage and alerts through Twitch’s social media channels. With the Twitch community, now more than 20 million gamers and spectators strong, the increased visibility on the site is expected to drive significant traffic to the marathon.

Adding to the appeal of Extra Life 2012, Fearless Records and Razer will offer playing time with band members from Pierce The Veil, blessthefall, The Word Alive, A Skylit Drive, Forever The Sickest Kids, and For All Those Sleeping as prizes to top donors, while Twitch will run a stream of the members during the charity drive. The stream will also feature gaming hardware giveaways from Razer, the worldwide leader in high-performance gaming hardware, software and systems, who will be giving away 25 DeathAdder Black mice, a limited edition version of one of the world’s most popular gaming peripherals of all time.

About Twitch

Twitch is the world’s largest video platform and community for gamers. More than 20 million gamers gather every month on Twitch to broadcast, watch and chat about gaming. Twitch’s video platform is the backbone of both live and on-demand distribution for leading video game broadcasters including casual gamers, pro players, tournaments, leagues, developers and gaming media organizations. Twitch is leading a revolution in the gaming community, working to create a participatory experience that transcends gameplay. Learn more at http://twitch.tv.

About Children’s Miracle Network Hospitals

Children's Miracle Network Hospitals raises funds for 170 nonprofit children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About The Razer Group

Razer™ is the world leader in high performance gaming hardware. Founded in 1998, with its headquarters in Carlsbad, California, the company has offices in nine cities around the globe. Used by the most demanding professional gamers who compete in global tournaments, Razer provides gamers with the most unfair advantage of cutting-edge technology and award-wining design. We live by our motto: For Gamers. By Gamers™.

About Fearless Records

Formed in 1994, Fearless Records initially became known for launching the careers of respected punk rock acts such as Plain White T's, At The Drive-In, The Aquabats, and Sugarcult. In recent years, the Huntington Beach, CA label has become an internationally-renowned hotbed for up-and-coming rock bands, including Breathe Carolina, Mayday Parade, Pierce The Veil, Motionless In White, The Word Alive, and Alesana. The label's current releases include Pierce The Veil's new album Collide With The Sky, which debuted at #12 on the Billboard Top 200, and Go Radio's irresistible anthem "Go To Hell", currently receiving spins on radio stations across the country, taken from their new album Close The Distance. Fearless Records also established the successful Punk Goes.. compilation series, featuring popular rock bands covering songs in other genres, releasing a compilation almost annually since its inception in 2000. Over the span of 12 years, the Punk Goes.. series has sold over 650,000 copies and featured hit bands such as The All-American Rejects, A Day To Remember, Rise Against, All Time Low, Jacks Mannequin, Relient K, and Thrice. The 12th in the series, Punk Goes Pop Volume 5, is set to release in November.

Contacts

Twitch
Matthew DiPietro, 415-722-3136
Vice President of Marketing for Twitch
matt@twitch.tv
or
Access Communications for Twitch
Chase, 415-844-6289
chase@accesspr.com

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Contacts

Twitch
Matthew DiPietro, 415-722-3136
Vice President of Marketing for Twitch
matt@twitch.tv
or
Access Communications for Twitch
Chase, 415-844-6289
chase@accesspr.com