DUBLIN--(http://www.researchandmarkets.com/research/rqndnm/profile_of_baidu) has announced the addition of the "Profile of Baidu" company profile to their offering.)--Research and Markets (
Baidu is a Chinese-language search engine that enables users to find websites, audio, video and image files based on key word search terms. The company offers a variety of other online community services including blogging, instant messaging, a collaborative encyclopaedia, mobile search and more. Listed on NASDAQ, it is one of the most prominent Chinese Internet companies. As Google is in North America, it is relevant to business media companies active in China as Baidu.com is absorbing large segments of advertising spend which would once have naturally been directed towards speciality publishers and B2B online platforms. So, maintaining a solid understanding of what the company is doing is vital to any business competing for B2B marketing spend in the Chinese market.
According to market research firm, Analysys International, in the fourth quarter of 2011, Baidu was the market leading search engine in China with a 78% market share. Google was a distant second with 17%. As of 13th March 2012, Baidu.com placed fifth on Alexa.com's Global Top 500, a list which ranks websites based on user traffic and Alexa.com ranks Baidu number one within China.
Beijing-based Baidu was founded in 2000 and had 10,887 employees at the end of 2010. The company listed on NASDAQ in August 2005. Revenues in 2011 were US$2.3 billion (RMB 15 billion) - that represents a huge year-on-year increase of 83%. Net income attributable to the company in the year also jumped impressively reaching 88% or US$1.1 billion (RMB 6.6 billion). Diluted earnings per share in the period were RMB 18.99 (US$3.02). The company's market capitalization is approximately US$48 billion.
Company History - Key Milestones
Recent Developments In Corporate Strategy
Key Products And Markets
Financial Data (As Of 13 March 2012)
Figure 1: Stock Price Performance Of Baidu, Nasdaq Index And Bsg B2B Media Index In The Past 12 Months
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