BOSTON--(BUSINESS WIRE)--PAN Communications, a public relations and digital media leader driving communications strategy for technology, consumer and healthcare industries, today announced the expansion of its technology portfolio with the addition of CloudBees, the Java Platform as a Service (PaaS) innovation leader, to its client roster.
"The PAN team clearly stood out by its level of strategic approach and its campaign-based methodology – something we were in need of to complement our current marketing efforts," said Andre Pino, vice president of marketing for CloudBees. "We're excited to work with them to help promote the value of an open PaaS offering and leverage our team of thought leaders to promote the company vision and strategy."
Along with digital and traditional media relations, PAN has been tasked with strengthening corporate visibility, messaging and thought leadership. Most immediately, PAN will be working to drive CloudBees’ presence at this week’s JavaOne Conference at Oracle OpenWorld. The agency will also help CloudBees strategically focus on reaching its target audience of C-level executives, Java developers and IT business decision makers.
“CloudBees is truly a pioneer in the eyes of the developer community as a result of its success in moving the entire Java application lifecycle to the cloud,” said Gene Carozza, vice president of PAN’s technology portfolio. “The knowledge and experience of its management team has the company primed for making an even bigger market impact by further influencing C-level executives with the business value of CloudBees and a PaaS model. Our team is very happy to help lead this charge."
PAN has extensive expertise in all stages of emerging and innovative growth companies –from early stage to acquisition to IPO. The firm’s focused and strategic integrated approach helps companies position themselves as thought leaders and create effective awareness by targeting the key decision makers while building long-lasting brand equity.
About PAN Communications
With an expertise in content creation, PAN Communications is an award-winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities to achieve our clients’ business objectives. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN drives strategic public relations for technology, consumer and healthcare brands. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.