Orabrush Takes Aim at Freshening Dog Breath with Orapup

• Orabrush Invites Loyal Online Following to Participate in Launching Innovative Dog Tongue Cleaner by Preordering through Crowdfunding Campaign on Indiegogo
• YouTube Sensation that Landed Popular Tongue Cleaner in More Than 30,000 Stores Worldwide is Now Taking Oral Care Line into Pet Market
• Orabrush Has One of the Top Subscribed Sponsor Channels on YouTube, with More Than 49 Million Channel Views

PROVO, Utah--(BUSINESS WIRE)--Orabrush, Inc. today announced its latest product, the Orapup, a novel tongue cleaner to help cure dogs’ bad breath, is available for preorder. The company recently launched a campaign on the crowdfunding site Indiegogo in an effort to bring the category-creating Orapup to market more quickly.

“Soon after we launched Orabrush in 2009, many of our customers began asking when a version would be available for their dogs”

To preorder the Orapup, visit: www.indiegogo.com/orapup.

To view a video introducing Orapup, visit: www.orapup.com.

Designed by Orabrush Founder and Chairman Robert “Dr. Bob” Wagstaff, the Orapup combines ultra-soft pointed bristles with four in-line scrapers, which collect and remove bacteria from the dog’s tongue. A formula made with all FDA-approved ingredients and developed to help prevent gum disease and reduce tartar is applied to the surface of the Orapup to entice dogs to lick the brush, allowing them to clean their own tongues. The Orabrush team spent seven months researching and developing this healthy, edible product with a flavor and consistency that dogs enjoy. Studies have shown that in humans 90 percent of bad breath comes from bacteria on the tongue.

The Orapup is the company’s first foray into crowdfunding, which enables individuals to pledge money to support the development of the product. In return for a minimum $15 contribution, backers can preorder a limited edition Orapup and receive other Orabrush products as perks. Orapup, which will be manufactured in the United States, is scheduled to hit store shelves beginning in Q1 2013.

“Soon after we launched Orabrush in 2009, many of our customers began asking when a version would be available for their dogs,” said Jeff Davis, CEO of Orabrush. “The Orapup has been near to the heart of our founder Dr. Bob for some time, and was a natural addition to the product line. As we watched crowdfunding become more popular, we recognized how successful it could be to engage the large and growing Orabrush community to bring the Orapup to dog owners everywhere as quickly as possible. Just as YouTube leveled the playing field and allowed a small start-up like us to compete with major brands, crowdfunding will play a similar role with the Orapup.”

The Orapup continues Orabrush’s tradition of product, business and online innovation. After struggling with traditional marketing methods to gain traction with its patented tongue cleaner, Orabrush achieved breakthrough success by implementing its novel “reverse marketing model.” Using this approach, Orabrush succeeded in cultivating a thriving online fan base through the use of YouTube videos.

With more than 49 million channel views, the company has created one of the top subscribed sponsor channels on YouTube – behind brands like Apple and Old Spice – and ultimately transformed that online support into distribution at more than 30,000 retail locations around the world.

For more information about Orabrush, visit the following:

• View the Orabrush YouTube Channel at www.youtube.com/orabrush
• Buy an Orabrush online at www.orabrush.com
• Find a retail location carrying the Orabrush at www.orabrush.com/retail/find_store
• Follow Orabrush on Facebook at http://www.facebook.com/orabrush, and on Twitter at www.twitter.com/Orabrush
• View the Orabrush online press kit at www.orabrush.com/company/

About Orabrush

Orabrush, Inc. (www.orabrush.com) is an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube advertising, to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with the Orabrush tongue cleaner and enzyme-infused Orabrush tongue foam powered by Orazyme. With more than 49 million video views and more than 185,000 subscribers, Orabrush is one of the top subscribed sponsor channels on YouTube (behind brands like Apple and Old Spice) and has more than 340,000 Facebook fans. Orabrush is in 15 countries, 75 retailers and more than 30,000 retail stores globally and has become the No. 1 tongue cleaner in the world.