BOSTON--(FutureM, the annual future-of-marketing experience produced by MITX. As part of Hill Holliday’s Project Beacon, a program designed to deepen the relationship with start-up companies, the agency and client will have a premier slot in this year’s FutureM on Tuesday, October 23 at 10:30 a.m. at the Hynes Convention Center.)--Dunkin’ Donuts and its agency of record Hill Holliday will host the “Dunkin’ Donuts Start-up Turbo Shot” event at
“As our community of fans and followers continues to grow, we’re excited about the opportunity to offer one start-up a chance to add value to our social media program.”
The event will pit three start-up companies against each other to pitch Dunkin’ Donuts their idea for addressing a specific marketing challenge. The winner, announced on the spot at the end of the session, will get $5,000, access to and advice from senior Hill Holliday and Dunkin' Donuts team members, and also have the chance at a paid assignment to execute the idea.
The call for entries launches on September 28 via the dedicated Web site http://www.beacon.hhcc.com, and it’s open to start-ups nationwide. Entrants are asked to submit a three-minute video that explains how the startup can help make Dunkin’ Donuts “the most social brand in America”.
Pitch videos will be accepted now through October 10, and entries will be judged by Dunkin’ Donuts and Hill Holliday, with three finalists announced on October 15. On October 23 the finalists will pitch their solutions to a panel of judges at FutureM, with the winner announced by Dunkin’ Donuts on the spot. Hill Holliday will continue the relationship with the winner through Project Beacon, the startup partnership initiative launched last year.
“We’re always looking for new and unique ways to celebrate our passionate Dunkin’ Donuts fans through innovative social media campaigns and initiatives,” said Scott Hudler, Vice President of Global Consumer Engagement for Dunkin' Brands. "As our community of fans and followers continues to grow, we’re excited about the opportunity to offer one start-up a chance to add value to our social media program.”
“We launched the Project Beacon program last year and built great partnerships with the first class of twelve start-ups,” said Adam Cahill, co-director of Media at Hill Holliday. “With this event, we’re focusing on bringing smart applications to market faster than ever by matching the perfect startup with one of the most beloved brands in America. We can’t wait to see what they bring to the table.”
“Start-ups in social, mobile, and analytics are fueling game-changing concepts for modern marketing,” said Debi Kleiman, President of MITX. “The opportunity to connect these young companies with a beloved brand like Dunkin’ Donuts and marry together innovative technology with smart creative is, in a nut shell, the essence of FutureM.”
Hill Holliday has been an industry leader in hosting events that explore the crossroads of modern marketing and technology, such as its annual TVnext summit, the Content Conference, and last year’s FutureM, The Pitch.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel, and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For full-year 2011, Dunkin' Donuts’ restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, MA, Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Hill Holliday
Hill Holliday is proud to be among the top marketing agencies in the country, with more than 850 employees in Boston, New York, South Carolina, and Miami. We work on some of the nation’s largest, most demanding, and most complicated pieces of business, and our success came by taking nothing for granted. We were founded in 1968 by four self-described “ad guys” with a commitment to grow their business by first growing their clients’ business. Today we bring unbeatable talent and expertise to every area of communications on behalf of industry leaders like Verizon Wireless, Bank of America, Liberty Mutual, Dunkin’ Donuts, (RED), John Hancock, Oxfam America, Chili’s, Cigna, and Novartis. Hill Holliday is the only agency to win Adweek’s Media Plan of the Year four years in a row, and was named full-service Media Agency of the Year by MEDIA magazine. For more about our people, our work, and our culture, please visit http://www.hhcc.com.
FutureM is a weeklong event experience that brings the nation’s marketing and media trendsetters together to debate cutting-edge developments that will define the future of marketing. Established in 2010, FutureM connects more than 100 speakers with thousands of attendees each year. The creator of FutureM — MITX, the Massachusetts Innovation & Technology Exchange — is a leading industry organization focused on Internet business, bringing together the digital marketing, media, and technology communities. MITX is headquartered in Boston, MA. Follow FutureM on Facebook, Twitter @FutureMBoston, and #FutureM, and on MITX’s blog.