BALTIMORE--(BUSINESS WIRE)--Vertis Communications, a results-driven marketing communications company, and CrossCap, a leading provider of retail marketing strategy software, today announced a new strategic partnership that will allow Vertis’ retail clients to even more effectively plan, execute and analyze campaigns.
Under the terms of the agreement, Vertis will be the first print partner to seamlessly integrate its existing production capabilities with CrossCap’s program management and delivery software to optimize marketing solutions for individual client stores. More specifically, the combined Vertis-CrossCap platform will be able to achieve the following key benefits on behalf of Vertis clients:
- Build and maintain a detailed database of individual stores’ marketing opportunities and the corresponding program elements.
- Produce store-specific kits that eliminate extra items and thus reduce overall distribution costs.
- Automatically generate packing lists that increase kitting efficiency and reduce manual errors by specifying the exact quantities of each item and incorporating graphic details.
- Ensure on-time delivery by tracking kits throughout the distribution process.
- Seamlessly integrate with a variety of postal carriers, including UPS, FedEx and USPS.
“Our new partnership with CrossCap is a natural extension of our existing capabilities, and will allow us to provide additional layers of customization and process efficiency for our retail clients,” said Terry Monday, Executive Vice President, Sales/Operations at Vertis. “We firmly believe CrossCap’s tools are the best on the market and look forward to leveraging these new resources to help our clients achieve even greater returns on their marketing investments.”
“For more than a decade, CrossCap has designed and developed marketing software, to provide senior retail professionals with a 360-degree view of marketing, merchandising and store operations,” said Craig Bushert, Chief Executive Officer of CrossCap. “We are thrilled to team with Vertis to make our automated visual marketing solutions accessible to an even greater number of retailers and look forward to continuing our strong growth trajectory through this partnership.”
About Vertis Communications
Vertis Communications is a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Our deep industry knowledge and extensive range of offerings—including integrated data solutions, digital program management systems, creative services, world-class print and mail production, logistics, out-of-home and business process outsourcing—are used to deliver superior program performance that drives bottom line results for our clients. With 100 strategically positioned locations and more than 5,000 dedicated professionals, we deliver impeccable quality and fast turn-around to any market. For more information, visit www.vertisinc.com and www.vertislargeformat.com.
About CrossCap
CrossCap provides marketing software to help Retailers plan, execute and analyze their omni-channel campaigns. Fortune 1000 Retailers use CrossCap to empower their marketing, merchandise, and store operations teams through alignment of marketing strategy. Retailers rely on CrossCap’s tools to execute traditional, digital and social marketing campaigns. CrossCap’s customers include Walmart, American Eagle, Ann Taylor, The Children’s Place, and Kohl’s. The company is headquartered in San Francisco with offices in New York,Toronto, and Delhi. For more information, visit www.crosscap.com or email info@crosscap.com.
This press release may contain forward-looking statements. The word “believes,” “anticipates,” “expects,” “estimates,” “plans,” “intends,” and similar expressions are intended to identify forward-looking statements. All forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from projected results. Factors that may cause these differences include fluctuations in the cost of raw materials we use, changes in the advertising, marketing and information services markets, the financial condition of our customers, actions by our competitors, changes in the legal or regulatory environment, general economic and business conditions in the U.S. and other countries, and changes in interest and foreign currency exchange rates.
Consequently, you should consider any such forward-looking statements only as our current plans, estimates, and beliefs. Even if those plans, estimates, or beliefs change because of future events or circumstances, we decline any obligation to publicly update or revise any such forward-looking statements.