DUBLIN--(http://www.researchandmarkets.com/research/8thjbt/world_class) has announced the addition of John Wiley and Sons Ltd's new book "World Class Communication. How great CEO's win with the public, shareholders, employees, and the media" to their offering.)--Research and Markets (
“World Class Communication. How great CEO's win with the public, shareholders, employees, and the media”
Proven advice for communicating effectively before the media, customers, employees, and investor relations
Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.
- Reveals the keys to successful shareholder communication
- Tips for winning in the mediaevery time out
- Expert tips for developing powerful public speaking techniques
- Discover how to rally employee support and performance through communication
There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience from shareholder meetings to corporate communications to handling crises.
Key Topics Covered:
Chapter 1 The Scudder Method
Chapter 2 You Are a Brand: Make It the Right One
Chapter 3 Active Listening: A Critical Management Tool
Chapter 4 Customs, Culture, and Language Count: Engage Humbly
Chapter 5 Where's the CCO?
Chapter 6 Words Matter
Chapter 7 Be Strong: Apologize
Chapter 8 Investors: Handle with Care
Chapter 9 Employees: A Vital Audience
Chapter 10 CEOs and Boards: Times Have Changed
Chapter 11 The News Media: Opportunity and Peril
Chapter 12 Winning in the Media
Chapter 13 Media Training: A Modern Day Necessity
Chapter 14 Public Speaking: Power, Persuasion, and Good Will
Chapter 15 Winning at the Lectern
Chapter 16 Fielding the Questions: Challenge and Opportunity
Chapter 17 Speechwriter and Speaker: A Critical Alliance
Chapter 18 Humor: A Powerful Tool, But Handle with Care
Chapter 19 The Role of Philanthropy: Doing Well by Doing Good
Chapter 20 Advocating for Your Company
Chapter 21 Crisis: A CEO's Supreme Test
Chapter 22 Hostile Takeovers: The Wolf at the Door
Chapter 23 Turnarounds: Righting the Ship
Chapter 24 Government Hearings
- Virgil Scudder.
- Ken Scudder.
For more information visit http://www.researchandmarkets.com/research/8thjbt/world_class
Source: John Wiley and Sons Ltd