PBteen Launches Home Collection with Burton, the World’s Leading Snowboard Company

PBteen announces sweepstakes for a chance to win VIP access to the Burton US Open of Snowboarding Championships in 2013

SAN FRANCISCO--()--PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced today the launch of an exclusive home collection designed in collaboration with Burton, the world’s leading snowboard company. The new collection will be available through the PBteen catalog, e-commerce site PBteen.com and at the six PBteen stores beginning this September through the 2012 holiday season. To celebrate the launch, PBteen also announced a sweepstakes that will commence today through October 31, 2012 for a chance to win a trip for two, plus VIP access, to the 2013 Burton US Open of Snowboarding Championships in Vail, Colorado and a $1,000 PBteen gift card.*

The new Burton home collection includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection features patterns and prints inspired from Burton’s popular apparel line. Some highlights include: a quilt which is comprised of 12 t-shirt logos from Burton’s current and past seasons, as well as a duvet cover modeled after a Burton snowboard jacket with authentic details like zippers and pockets. The Burton home collection also includes wall murals featuring images of Burton Team Riders: Danny Davis, Gabi Viteri, Hannah Teter, Jussi Oksanen, and Nicolas Muller.

“We are thrilled with this exciting new collaboration,” said Janet Hayes, president of PBteen and Pottery Barn Kids. “PBteen and Burton share a love for design and quality. We are excited to bring the Burton lifestyle into teen homes around the country.”

“I think the collection is a natural fit for snowboarders and for anybody who appreciates our lifestyle,” said Jake Burton, founder and CEO of Burton Snowboards. “PBteen is a leader in what they do, and we have great respect for the company. When I sent out samples of the collection to my kids to check out, the feedback was overwhelmingly positive and the product never came back.”

PBTEEN STORE LOCATIONS

  • Atlanta: Lenox Square Mall
  • Chicago: Market Square
  • Natick: Natick Mall
  • New York City: 76th Street and 2nd Avenue
  • Roseville: Westfield Galleria at Roseville
  • St. Louis: Plaza Frontenac

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in the summer of 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalog, e-commerce site PBteen.com and at six U.S. retail stores in Atlanta, Chicago, Natick, New York City, Roseville and St. Louis. PBteen currently offers international shipping to customers worldwide. The PBteen e-commerce site features Wishlist and StyleHouse, a special section with design tools, a room planner, free downloads, a music player, and a design library with decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook and Pinterest presence, as well as a blog Style Major. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kids’ furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 579 stores, seven direct mail catalogs and six e-commerce websites. Williams-Sonoma, Inc. currently operates in the United States and Canada, offers international shipping to customers worldwide, and franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the United Arab Emirates.

* This trip includes round trip airfare, a three-night hotel stay, and a Burton gear package for you and a friend. No purchase necessary. See official rules at PBteen.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50411451&lang=en

Contacts

Williams-Sonoma, Inc.
Candice Miller, 415-616-8426
Public Relations Manager, PBteen
cmiller2@wsgc.com

PBteen Burton Collection_Burton Tee Quilt & Sham (Photo: Business Wire)

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Release Summary

PBteen launches home collection in collaboration with Burton Snowboards. Collection includes bedding, decorative accessories, lighting, lounge seating and wall decor.

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Contacts

Williams-Sonoma, Inc.
Candice Miller, 415-616-8426
Public Relations Manager, PBteen
cmiller2@wsgc.com