DENVER--(mobile commerce and mobile marketing solution provider, releases the "Holy Grail" of retail marketing white paper discussing their latest innovation, closed-loop ROI mobile marketing technology. The white paper documents the evolution and latest mobile developments that are changing how merchant markets operate and retain loyal customers.)--Mocapay, a
“Retailers, merchants and marketers from across the globe can tap into these mobile resources that permeate our techno-culture and use them to their financial advantage.”
The white paper discusses how mobile technology has become ubiquitous in today's constantly connected consumer world, where, in 2011 alone, more smartphones were shipped than PCs with a margin of 73 million units. Mocapay outlines the benefits of mobile payment growth in retail industries including increased audience reach, competitive market advantages, and greater ability to reach customers anytime, anywhere.
The heart of the report demonstrates the importance of the emerging closed-loop ROI technology, a mobile marketing tactic that facilitates customer outreach and "closes the loop" on customer sales.
"Closed-loop ROI technology is a new way to leverage customer's mobile devices to strengthen the relationship between the customer and the merchant,” said Doug Dwyre, CEO of Mocapay. "Retailers, merchants and marketers from across the globe can tap into these mobile resources that permeate our techno-culture and use them to their financial advantage."
The platform for closed-loop ROI features real-time marketing that influences consumer behavior, targeted customer data collection and analysis, scanning and monitoring of competitor markets, audience message analysis, and customized point-of-sale reward offers.
Mocapay's closed-loop ROI integration makes it a top competitor in today's mobile marketing initiatives. Capitalizing on the high adoption, usage and proliferation of smartphones across the world, companies like Mocapay have developed true, leading-edge technology that delivers never-before-available results.
Click HERE to download our White Paper, Closed-Loop ROI: The “Holy Grail” of Retail Marketing
Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.