Mogreet Publishes Whitepaper, ‘Achieving Tangible ROI with Multimedia Text Message Marketing’

VENICE, Calif.--(BUSINESS WIRE)--Mogreet today announces the publication of the white paper “Achieving Tangible ROI with Multimedia Text Message Marketing.” The white paper explores how mobile has changed consumer behavior and their interactions with today’s brands, and it also provides a roadmap for brands and retailers to achieve greater success with their mobile marketing efforts.

“Achieving Tangible ROI with Multimedia Text Message Marketing.”

"2012 is the year of the mobile consumer with exponential growth in mobile phone usage and a stronger reliance on mobile in the purchase decision process," says James Citron, CEO and co-founder of Mogreet. "This report provides insights on how text messaging has evolved with high quality video, images, and audio which helps marketers meet and exceed their ROI goal.”

In “Achieving Tangible ROI with Multimedia Text Message Marketing” readers learn how to implement a campaign that gives them a competitive advantage through higher and measurable results while delivering the best mobile customer experience available.

You can download the complimentary white paper here: http://corp.mogreet.com/mms-whitepaper.html

About Mogreet

Founded in 2006, Mogreet is the leading text messaging platform for the delivery of rich media and video to mobile devices. The company works with leading retail, entertainment, media and consumer products marketers as well as developers through the Mogreet API portal. Currently supported in over 175 countries, Mogreet’s platform reaches 2 billion consumers globally. The company has raised $14.1 million in venture capital from Ascend Venture Group, Black Diamond Ventures, Bryant Park Ventures and DFJ Frontier. Mogreet is headquartered in Venice, California. http://www.mogreet.com