Hart InterCivic Introduces Social Media Monitoring Service for Elections

Only Hart Election InSite™ provides real-time tracking and analysis within a specified geolocation

AUSTIN, Texas--(BUSINESS WIRE)--Hart InterCivic, a leading national provider of voting systems and election management products and services, today introduced Hart Election InSite, a social media monitoring service that uses key words and geolocation technology for real-time intelligence on Election Day.

“This service is really about providing confidence and peace of mind.”

Designed to help election officials improve voting efficiency, Election InSite is the first and only monitoring and analysis tool to use geolocation technology with open social networks to identify and pinpoint potential voting issues. This “early warning” capability can be used at any number of voting locations and is monitored centrally, allowing election officials to respond to any developing issue with information and resources before it becomes a disruptive event.

Election InSite monitors postings to open social networks for keywords that could indicate a potential problem. The service can also track the tone of public postings to help determine voters’ relative satisfaction with their voting experience. Different from most social media tracking tools, however, is Election InSite’s ability to identify where these postings originate, meaning election officials know exactly where to send help.

“We’re excited to offer another innovative tool that allows election officials and consultants the opportunity to be virtually everywhere at once on Election Day,” said Hart President Derek Hutson. “This service is really about providing confidence and peace of mind.”

“It’s undeniable that social media is at the forefront of election communications,” said Hart CEO Phillip Braithwaite. “Now election officials can harness the information on popular public networks and use it to react quickly to voter issues.”

Key Benefits of Election InSite:

• Monitor on-site developments in real-time to aid early response
• Immediately pinpoint where problems may be occurring to efficiently direct resources
• Identify high density of election related postings to aid in resource balancing
• Measure tone and sentiment of voters to better understand voters’ experiences
• Custom filtering, analysis and reporting capabilities to help identify and document trends

About Hart Election InSite

Election InSite is a web-based service that captures postings to virtually any public social media network, and synthesizes information according to key word and geolocation criteria to help election administrators make intelligent decisions in real-time. Learn more at www.hartic.com/ElectionInSite.

About Hart InterCivic, Inc.

Hart is a leading national provider of voting systems, election management products and services. Hart delivers a deep-rooted, authentic level of credibility across the electoral process with field-proven products, services and support that successfully, dependably meet the rigorous demands of today’s election procedures. Millions of votes are cast each year using Hart’s eScan™ and eSlate® polling place voting systems and Ballot Now central scanning / by-mail solution. For more information, please visit www.hartintercivic.com.