PHILADELPHIA--(BUSINESS WIRE)--Abrazo Health Care, one of the largest healthcare organizations in Arizona, successfully tackled one of hospital CEOs’ top leadership challenges: stronger relationships between physicians and the health system. Jim Banahan, senior vice president of strategy and business development for Abrazo Health Care, will join Rochell Pierce, vice president of physician relationship management for Aegis Health Group, to present “Energizing Your Physician Relationship Management Program” at the annual conference of the Society for Healthcare Strategy and Market Development (SHSMD). The Connections 2012 conference takes place Sept. 19-22 in Philadelphia.
Recognizing a need to build loyalty with physicians, Abrazo engaged Aegis Health Group in early 2011 to help develop a strategy for improving relationships with the medical staff and driving market share to Abrazo’s six hospitals. During their presentation on Friday, Sept. 21, Banahan and Pierce will explain how Abrazo overhauled their existing physician relationship management program to eliminate silos, engage the CEOs from each of its hospitals into a cohesive team, and implement tracking and accountability measures.
Attendees will discover best practices for improving communications with physicians, monitoring and resolving issues, growing targeted service lines, capturing market intelligence, and evaluating bottom-line results. “By taking a sales-focused approach to physician relationship management, Abrazo has measurably improved physician relations, driven volume to specific service lines, and increased overall market share,” noted Banahan. “We have been able to better engage our physicians, resolve their concerns in a timely manner, and ensure that everyone shares a unified vision.”
Augmenting this presentation are Aegis’ thought papers, “Physician Relationship Management: Ensuring the Stability and Vitality of Today’s Hospitals” and “The Four Keys to a Successful Physician Relationship Management Program,” which explore how building bridges with physician alignment initiatives help boost hospital volumes. Both papers are available at no charge and can be downloaded by requesting a free Aegis Passport.
“Physician relationships continue to top the list of hospital CEOs’ concerns,” said Pierce. “Those healthcare leaders who adopt programs that are focused, manageable and measurable will gain a stronger foothold in the market as they gain medical staff loyalty and higher referrals.”
About Aegis Health Group
Aegis Health Group has assisted hundreds of hospitals with proven-effective business development strategies for more than 20 years. Its strategic Population Health Management solutions enable hospitals to grow market share and revenue by identifying and intelligently managing the health risks of local consumers within the community they serve. Complementing this, Aegis’ data driven Physician Relationship Management strategy creates strategic alignment between hospitals and their medical staff to drive service line growth, enhanced patient care and quality, and timely issue resolution. Further information about Aegis is available at www.aegisgroup.com or on their blog at www.aegishi4.com.
About Abrazo Health Care
As the second largest health care delivery system in Arizona, Abrazo Health Care is committed to providing excellent medical care to the residents of Maricopa County. The Abrazo system includes five acute care hospitals: Arrowhead Hospital, Maryvale Hospital, Paradise Valley Hospital, Phoenix Baptist Hospital and West Valley Hospital, and one specialized cardiovascular hospital, Arizona Heart Hospital, with a combined 1,027 licensed beds. In addition, the system consists of two health plans: Phoenix Health Plan, and Abrazo Advantage, serving nine counties in the state; School-Based Health Centers; and Abrazo Medical Group with 70 employed physicians in 19 valley locations. Visit www.abrazohealth.com for more information.