Research and Markets: Origin Designated Wine in Italy

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/w7n8dp/origin_designated) has announced the addition of the "Origin Designated Wine in Italy" report to their offering.

This report supplies information on the Origin Designated Wine Italian market and its competitors: market trends, SWOT and key success factors analysis, major companies performance indicators (total turnover, sector specific turnover, market shares and export quotas), business prospects and trends.

Scope

Product technology: Technological content is rather basic in the production, harvesting and fermenting of grapes. However, more refined technology is employed in the production of quality wines, which are regulated by appellation authorities. This is because there are strict rules concerning geographical production areas, production conditions, maximum grape yields, as well as physical, chemical and sensory properties of the finished product.

Function: Wine is a drink to accompany meals or to be enjoyed during any social occasion. Sparkling wines tend to serve a more social function, as they are usually consumed during celebrations and special events or, to a lesser extent, as an aperitif to accompany happy hour meals in Italian bars.

Client categories: wholesalers, wine shops and other small retailers, supermarkets, bars and restaurants, Internet-based intermediaries. End customers are wine consumers - in other words, the vast majority of the Italian population.

Segments

The sector can be segmented according to:

Type of product:

- DOC and DOCG wines. These are wines that have received quality assurance labels for meeting specific production standards. DOC stands for Denominazione di Origine Controllata (Protected Designation of Origin), while the more prestigious DOCG stands for Denominazione di Origine Controllata e Garantita (Protected and Guaranteed Designation of Origin).

- IGT wines. This designation, Identificazione Geografica Tipica (literally, Characteristic Geographical Identification) is reserved for wines produced in a specific geographical area that, for any of a number of reasons, do not meet the requirements to be considered DOC or DOCG wines. Some semi-sparkling wines are included in this category.

- Sparkling wines, including classic and Charmat method

- Champagne

By retail channel:

- restaurants and bars

- wine shops and supermarkets

Geographical area:

- North-West

- North-East

- Centre

- South

This report will also examine the shares of exports to the following specific countries:

- United States

- Germany

Individual companies that are winemakers only (i.e., that do not bottle the wine they produce) will not be analysed in this report, although composite sector data refers to both the winemaking and the bottling business.

For more information visit http://www.researchandmarkets.com/research/w7n8dp/origin_designated