TDK Life on Record Unveils New High Fidelity Headphones

OAKDALE, Minn.--(BUSINESS WIRE)--TDK Life on Record (NYSE: IMN), today announced from IFA Berlin the launch of new in-ear and over-ear headphones building on its existing headphone portfolio. These new products combine high fidelity sound with clean, functional designs to enhance the listening experience.

“Listening to music is a very personal experience. At TDK Life on Record, it is our mission to capture and optimize that experience”

The new ST750 Over-ear Headphones and IE800 In-ear Headphones add to TDK Life on Record’s extensive “Signature Sound” headphone and audio line of products, which debuted last year. With the addition of these new products, TDK Life on Record now offers a full headphone portfolio that addresses all listening needs.

“Listening to music is a very personal experience. At TDK Life on Record, it is our mission to capture and optimize that experience,” said Imation’s Toshi Hokari, Executive Director, Global Product Management, Audio & Video Information. “Our ‘Signature Sound’ headphones give discerning music fans the chance to enjoy an exceptional listening experience across all music genres. Whether you’re into indie rock or hip hop, you’ll experience a true-to-performance acoustic experience. And if you’re looking for a headphone designed for gaming, sports, live music, or DJing, there’s a TDK Life on Record headphone made just for you.”

Proprietary “Signature Sound” was developed and mastered by TDK Life on Record’s Audio Research Lab to deliver pure, authentic sound with no artificial tuning. This provides the listener with the truest sound reproduction without “cranking the bass,” and distorting the experience.

SIGNATURE SOUND HEADPHONES

ST750 High Fidelity Over-ear Headphones
Balancing performance and design, these high fidelity headphones deliver a premium music experience. The ST750 headphones feature high performance 40mm drivers and are tuned to produce the ideal frequency response curve. An innovative, built-in amplifier increases the volume by 6dB and the base by 4dB, reducing distortion and compensating for the low power of some MP3 devices. The result is an incredibly clear, balanced sound with wide range.

As with all TDK Life on Record Signature Sound products, the ST750s are sonically optimized and mastered by our Audio Research Lab to deliver an authentic, balanced sound, providing a superior acoustic experience for any genre, at any volume.

Superior materials and craftsmanship ensure these headphones look as good as they sound. Carefully crafted to deliver a distinct look and enhanced durability, the ST750s offer optimal fit, comfort and portability. The lightweight design features soft touch oval- shaped cushions that ensure comfort during extended wear while providing an acoustic seal for blocking ambient noise.
ST750 MSRP- $249.95

IE800 Dual Driver In-ear Headphones
Integrating a patent-pending dual driver design, the TDK Life on Record IE800 headphones were developed and designed for those demanding the ultimate in high fidelity sound.

With one driver dedicated to bass and the other to mid/high frequencies, the IE800s produce optimally mastered bass, mid-range and treble for any genre at any volume. Mastered by our Audio Research Lab, the IE800 headphones are sonically optimized to deliver our balanced, authentic Signature Sound.

With an ergonomic design and Comply™ foam tips, providing an in-ear seal for sound isolation, the IE800s ensure a comfortable listening experience, making them perfect for long sessions.
IE800 MSRP- $199.95

OVER-EAR HEADPHONES

ST410 Over-ear headphones – DJ Style
Improve your DJ skills with these ultra-comfortable noise-isolating headphones that feature the perfect balance of design and performance. The ST410 headphones include swivel ear cups, an adjustable, cushioned headband for comfort, and a gold-plated home stereo adapter. Powerful 50 mm neodymium driver units deliver incredible sound.
MSRP: $79.95

MP100 Over-ear headphones
Offering rich acoustic sound reproduction and a lightweight, adjustable headband, these DJ style headphones are perfect for listening to music or watching movies. Available in striking red, white and blue, the MP100 headphones make a statement.
MSRP: $39.95

IN-EAR HEADPHONES

EC40 “Vocal” In-ear Headphones
These Silver/Blue aluminum headphones are pre-tuned to deliver sound with enhanced vocals, making them the ideal music accessory for listeners who expect more from their personal music experience. The high quality aluminum construction and proprietary 10mm drivers provide full, rich sound with pristine vocals, while noise reducing silicone sleeves ensure a comfortable and customizable experience. A storage pouch is included to protect against damage or loss.
MSRP: $49.95

EC41 “Live” In-ear Headphones
These Bronze/White aluminum headphones are pre-tuned to deliver sound that is maximized for listening to live rock music recordings, making them the essential music accessory for fans of live concerts and festivals. The high quality aluminum construction and proprietary 10mm drivers provide full, rich sound with pristine vocals, while noise reducing silicone sleeves ensure a comfortable and customizable experience. A storage pouch is included to protect against damage or loss.
MSRP: $49.95

EC42 “Bass” In-ear Headphones
These red/steel aluminum headphones are pre-tuned to deliver sound with enhanced bass, making them the ideal music accessory for fans of hip-hop music. The high quality aluminum construction and proprietary 10mm drivers provide full, rich sound, while noise reducing silicone sleeves ensure a comfortable and customizable experience. A storage pouch is included to protect against damage or loss.
MSRP: $49.95

SB20 Sports In-ear Headphones
SB20 Sports headphones feature an ear hook that ensures they stay in place during exercise. The water resistant housing lets you go the extra mile.
MSRP: $29.95

Information on headphone availability will be announced at a later date.

About TDK Life on Record
TDK Life on Record, a leading global brand with a rich audio legacy, continues to evolve to provide consumers universal audio flexibility and portability in every area of their lives, all while keeping a commitment to high fidelity audio. The TDK Life on Record logo is a trademark owned by TDK Corporation and is licensed exclusively to Imation Corp. All other trademarks are property of their respective owners.

Additional information and assets for media use

TDK Life on Record Website: www.tdkperformance.com
TDK Life on Record Chronicles Blog: www.tdkhifi.com
TDK Life on Record Facebook Fan Page: www.facebook.com/tdkperformance
TDK Life on Record Twitter: twitter.com/tdkperformance

MULTIMEDIA ASSETS FOR MEDIA

High-resolution product images: http://www.tdkhifi.com/media/
TDK Life on Record logo can be downloaded from: http://www.tdkhifi.com/media/

Imation and the Imation logo are trademarks of Imation Corp. The TDK Life on Record Logo is used under a trademark license from TDK Corporation. Comply is a trademark of Hearing Components, Inc. All other trademarks are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50392669&lang=en