CHARLOTTE, N.C.--(BUSINESS WIRE)--Bank of America has launched a new microsite in partnership with Susan G. Komen™, Everyday Portraits, which transforms a picture and a story into a one-of-a-kind portrait that allows users to honor anyone who has fought or is fighting breast cancer.
Right before their eyes, the pixels of the image are replaced with the words from their tribute to create a memorable portrait. When the portrait is complete, contributors can share their tribute with family and friends through Facebook, Twitter and e-mail. The site URL is http://bankofamerica.com/komenpartnership.
“Bank of America feels that it is important to put a face to those who have been fearless, heroic and courageous in their fight against breast cancer,” said Jill Calabrese Bain, Affinity Banking executive for Bank of America. “In addition to our Pink Ribbon credit and debit cards, we want to give people the opportunity to honor someone in their life who has been affected by breast cancer and pay tribute in a new, creative way.”
In addition to Everyday Portraits, Bank of America is a National Survivor Recognition Program sponsor for the Susan G. Komen Race for the Cure® series and the presenting sponsor for the Susan G. Komen 3-DayTM series. The Komen 3-Day is a three-day event that supports bringing an end to breast cancer with a 60-mile walk, fundraising participation, community development, and celebration of the special people for whom each person is walking. The first of this year’s 14 walks began during the weekend of July 28-29 in Boston.
“We are proud of the partnership we have built with Bank of America. Thanks to their longstanding support, they have helped build awareness while raising critical funds for cutting-edge research and programs that help men and women in communities across the U.S.,” said Nancy Brinker, founder and CEO of Susan G. Komen for the Cure.
Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 56 million consumer and small business relationships with approximately 5,600 retail banking offices and approximately 16,200 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.
Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries with a special focus on low-resource and developing nations. Visit komen.org. Connect with us on Facebook and Twitter.
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