SMB Social Media Makeover Forum to Feature Leading Denver Brands Offering Small Businesses “Makeover” Advice

DENVER--(BUSINESS WIRE)--The SMB Social Media Makeover Forum is coming to Denver (www.listeninteractive.com/registration-Denver) on September 20th. It will feature two local small businesses who will receive valuable social media advice from some of the Denver area’s biggest and most successful brands. The Forum will take place before a live audience of small businesses and marketing, PR and sales professionals.

“We won't rely on formal presentations; our venue is highly interactive, and the takeaways are actionable. We want participants to gain social media AHA! moments that can be directly used to avoid common pitfalls and maximize their performance.”

The SMB Social Media Makeover Forum was previously held in Atlanta and Charlotte. It is a unique opportunity for small business owners and marketing professionals to join top digital strategists from major corporations in a candid, open conversation about improving the impact of social media on lead generation and sales.

"Denver’s businesses are looking for an added boost to attract new customers. The Denver Social Media Makeover Forum is a unique way for small businesses to gain valuable social media insights from some of the area's leading brands," said Forum organizer Dan Greenfield, president of LISTEN Interactive (www.listeninteractive.com), a social media consultancy. "We won't rely on formal presentations; our venue is highly interactive, and the takeaways are actionable. We want participants to gain social media AHA! moments that can be directly used to avoid common pitfalls and maximize their performance.”

Panels of experts from leading brands including the Denver Broncos, Chipotle, Comcast, Frontier Airlines, RE/MAX, Infusionsoft and others will help two small and mid-sized businesses revamp their social media strategy. In addition, two special "Makeover Counter" workshops will offer guidance on lead generation and Web strategies to take your engagement to the next level.

Applications Still Being Accepted

The two makeover winners will be announced in early September. Companies interested in applying are asked to fill out a SMB Social Media Makeover Forum application. http://www.listeninteractive.com/social-media-makeover-candidate-application/

Added Greenfield, "The makeover winners and fellow attendees are just like other small businesses grappling with social media. They want to take their social engagement to the next level and could use some help from social media experts who manage the day-to-day engagement with millions of fans."

The SMB Social Media Makeover Forum will help the audience realize that they are not alone in trying to determine the best ways to:

Define a directed strategy that complements business objectives
Generate leads
Make content more engaging
Target audiences with the right platform
Ensure organizations are prepared for social engagement
Use the right metrics to measure impact and results

Featured Companies Include:

Chipotle - Joe Stupp, New Media Manager
Comcast - Cindy Parsons, Vice President Communications
Denver Broncos - Stuart Zaas, Digital Media Coordinator
Frontier Airlines - Justin Macauley, Program Manager, Social Media
Infusionsoft - Travis Campbell, Small Business Growth Expert - CO Regional Development Manager
Name.com - Jared Ewey, Community Evangelist
RE/MAX - Cory Vasquez, Senior Public Relations Manager
Vail Resorts - Stephanie Taylor, Sr. Marketing Manager
Zero-G Creative - Erik Wolf, Founder

The half-day conference takes place Thursday, September 20^th from 8:00 AM to 12:30 PM MT at the Daniels College of Business - University of Denver - 2044 E. Evans Avenue - Denver, CO 80208.

Tickets are $65 before August 18 and $75 through September 19^th and may be purchased online (www.listeninteractive.com/registration-denver) or $99 at the door.

Sponsors: Infusionsoft, Comcast, Zero-G Creative, Name.com, Business Wire

About the organizer: The event is being produced by LISTEN Interactive (www.listeninteractive.com), a social media engagement consultancy focused on small and mid-sized businesses and the enterprise companies who work with them. Led by social media and PR strategist, Dan Greenfield, LISTEN Interactive is devoted to bringing confidence and clarity to its clients’ social engagement strategies.