WWE® and Party City “Help Make Wishes Come True”

STAMFORD, Conn.--()--WWE (NYSE: WWE) and Party City today announced an alliance to “Help Make Wishes Come True,” a joint initiative to support Make-A-Wish®. Party City, the official party store of WWE, is currently conducting a nationwide in-store fundraiser through August 18 where customers can support Make-A-Wish with donations collected at any of the 750 Party City stores across the country. One hundred percent of the donations collected will benefit the organization with a minimum financial contribution of $75,000.

Party City and WWE Superstar The Miz® will present a check to Make-A-Wish in the ring at SummerSlam® Axxess at Nokia Plaza at LA Live on August 18.

“Our support of Make-A-Wish is inspired by the children that are the very heart of our business,” said Gerald Rittenberg, Chief Executive Officer of Amscan Holdings Inc. “We are excited to partner with WWE to help grant the wishes of children through Make-A-Wish and allow them the opportunity to celebrate life’s special moments with friends and family.”

WWE and its Superstars have been granting wishes for Make-A-Wish kids for more than 30 years. WWE and Make-A-Wish will continue their commitment to put smiles on the faces of courageous children and their families all over the world. Join WWE and help grant the wishes of children with life-threatening medical conditions by visiting wish.org to learn more.

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Party City:

Party City Holdings Inc., designs, manufactures, contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts and stationery and is North America’s No.1 party retailer with more than 750 company-owned and franchise locations throughout the United States, Canada and Puerto Rico. Headquartered in Rockaway, N.J., Party City became part of the Amscan Holding, Inc., family in 2005. With their worldwide facilities in Asia, Europe and Australia, as well as distribution centers in the Americas, the merger has made it possible to design, manufacture and distribute products in the United States and oversees. The vision of providing more party for less has made Party City the largest specialty party retailer and premiere Halloween destination in North America.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 212,000 wishes since its inception in 1980; nearly 14,000 in 2011 alone. Visit Make-A-Wish at www.wish.org to learn more.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

Contacts

WWE
Media:
Matthew Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
Investors:
Michael Weitz, 203-352-8642
Michael.Weitz@wwecorp.com
or
Make-A-Wish
Mark Hiegel, 602-792-3210
National Communications Manager
mhiegel@wish.org

Release Summary

WWE and Party City announce an alliance to “Help Make Wishes Come True,” a joint initiative to support Make-A-Wish.

Sharing

Contacts

WWE
Media:
Matthew Altman, 203-352-1177
Matthew.Altman@wwecorp.com
or
Investors:
Michael Weitz, 203-352-8642
Michael.Weitz@wwecorp.com
or
Make-A-Wish
Mark Hiegel, 602-792-3210
National Communications Manager
mhiegel@wish.org