Bevmo! Kicks off Labor Day Weekend with Opening of New Store in Goleta

Opening weekend festivities include tastings of local wine, beer and gourmet food; First 500 shoppers in line before 9 a.m. to receive a $25 discount card

GOLETA, Calif.--()--BevMo!, the ultimate specialty beverage retailer, will open its newest central California store in Goleta, just north of Santa Barbara at 7070 Marketplace Drive on Friday, August 31 at 9 a.m. As the 118th BevMo! serving California, Arizona and Washington, the new 9,469 square foot location will feature a selection of over 1,771 wines, 1,260 spirits, 1,725 beers and hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more.

“It’s going to be a great party! We’re kicking off the grand opening with a ribbon cutting and a free discount card for the first 500 people in line. Doors open at 9 a.m. so get there early to experience all the fun that BevMo! Goleta has to offer,” said BevMo! district manager Jill Doe. “There will be in-store events and demonstrations on opening day and throughout Labor Day weekend, including tastings by local vineyards and brewers such as Fess Parker, J. Lohr, Robert Hall and Firestone-Walker Brewing.”

In-store demonstrations from major spirit brands such as Grey Goose, Sailor Jerry and Patron will also be available. Customers will be able to learn from BevMo! experts and partners as they share tips on how to make delicious cocktails and select the best craft beers for summer barbeques. Hear from the pros about their favorite local selections and gather tips on how to select the best wines for every occasion.

In true BevMo! fashion, the Goleta store will offer discount cards to those lined up before the store opens at 9 a.m. The first 500 customers in line on Friday morning will receive a $25 BevMo! discount card. Customers are encouraged to invite friends and family members to help reach the 500 count goal.

In addition to discount cards on opening morning, BevMo! wants to help customers beat the heat this Labor Day weekend by offering a free 20-pound bag of ice with every $20 purchase. Customers simply ask at the register and they can receive one 20-pound bag of ice per day.

BevMo! makes shopping convenient, comfortable and fun. BevMo!’s knowledgeable, dedicated and welcoming team of experts can assist both enthusiasts and first-time buyers of wine, spirits and beer to discover something new. BevMo! also offers most of its products for purchase online, for delivery or in-store pick up.

Weekend Activities

Special in-store events and demonstrations are scheduled throughout the day from Friday, August 31 through Sunday, September 2. Highlights include tastings, cocktail presentations and delicious food from some of the best local, well-known brands, so check out the schedule below and be sure to mark your calendars!

Friday, August 31 Tastings/Demonstration Events Include:

9 a.m. to 12 p.m.       Fess Parker, Telegraph Brewing
12:30 p.m. 3:30 p.m. Robert Hall, Firestone-Walker Brewing, Jim Beam
4 p.m. to 7 p.m. Qupe, Tap-It Brewing, Absolut Vodka
 

Saturday, September 1 Tastings/Demonstration Events Include:

9 a.m. to 12 p.m. Jack Daniels, NoHo
12:30 p.m. 3:30 p.m. J.Lohr, New Belgium, Grey Goose Vodka
4 p.m. to 7 p.m. Tobin James, Sailor Jerry
 

Sunday, September 2 Tastings/Demonstration Events Include:

12 p.m. to 3 p.m. Opolo, Blue Moon, Jagermeister Liqueur
3 p.m. to 6 p.m. Justin Vineyards, Patron Tequil
 

About BevMo!

Satisfying customers since 1994, BevMo! is the ultimate specialty beverage retailer where beverage lovers can discover the best quality wines, spirits and beers, at great prices. A one stop shop for everything beverage, BevMo! also supplies so much more including specialty foods, cocktail mixers, cigars, glassware and bar accessories. BevMo! won the Wine Enthusiast Wine Star Award for Retailer of the Year (2006) and most recently two American Business Awards (2012) for executive of the year and company of the year. To find out more about BevMo!, please visit www.BevMo.com.

Contacts

Finn Partners
Jacqueline Buchanan
415-249-6777 (w)
626-590-2166 (c)
jacqueline@finnpartners.com
or
BevMo!
Kris Mulkey
925-348-6444 (c)
mulkeyk@bevmo.com

Release Summary

BEVMO! KICKS OFF LABOR DAY WEEKEND WITH OPENING OF NEW STORE IN GOLETA First 500 shoppers in line before 9 a.m. receive a $25 discount card

Sharing

Contacts

Finn Partners
Jacqueline Buchanan
415-249-6777 (w)
626-590-2166 (c)
jacqueline@finnpartners.com
or
BevMo!
Kris Mulkey
925-348-6444 (c)
mulkeyk@bevmo.com