Business Wire
http://cmd.rutgers.edu/
August 09, 2012 10:00 AM Eastern Daylight Time 

Rutgers University Facebook Sweepstakes Gives Executives a Chance to Win Free Tuition to Mini-MBA Program

All qualified entrants to this social media promotion will get 10% off their tuition and fees for any of the Mini-MBA programs at the Rutgers Center for Management Development (CMD)

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--Rutgers University today announced that the deadline for entering its Facebook sweepstakes is Saturday, Aug. 25, 2012. The grand prize is free tuition to a Rutgers Mini-MBA program of the winner’s choice, which has a value of up to $5,000. Some of these programs are delivered with a free Apple iPad third generation device, which participants get to keep after the program.

“We are using Wildfireapp.com to deliver this Social Media promotion. Our plan is to study the effectiveness of this tool and to build a case study around the experience.”

In addition, all qualified entrants to this social media promotion will get 10% off of their tuition and fees for any of the Mini-MBA programs at the Rutgers Center for Management Development (CMD). This includes five unique Mini-MBA programs designed for individuals in a variety of specific fields:

  • Digital Marketing Mini-MBA program
  • Search Marketing and Analytics Mini-MBA program
  • Mobile Marketing Mini-MBA program
  • Social Media Marketing Mini-MBA program
  • Entrepreneurship Mini-MBA program

Visit http://cmd.rutgers.edu/subject-area/mini-mba for a complete listing of all the Rutgers Mini-MBA programs.

The winner and qualified entrants must have undergraduate degrees and must attend a session during the 2012-2013 academic year, which ends June 2013. Travel is not included. More information about the social media sweepstakes can be found on the Rutgers CMD Facebook page at http://www.facebook.com/RutgersCMD and qualified entrants will receive 10% off when they register for one of the Mini-MBA programs and enter the contest code FBRUCMD at http://bit.ly/NnZ0x1 upon registration.

Eric Greenberg, Managing Director of Executive Education, Rutgers CMD, said, “We are excited to use the power of social media to help business executives learn about these high demand skills. Many of our alumni have successfully switched careers, been internally promoted, or received job offers as a result of our training.”

He added, “We are using Wildfireapp.com to deliver this Social Media promotion. Our plan is to study the effectiveness of this tool and to build a case study around the experience.”

About Rutgers Center for Management Development (CMD)

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at 732-640-1853, email him at peter.methot@cmd.rutgers.edu, or go online to the Rutgers Center for Management Development.

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