Newcastle Brown Ale Brings Back Limited Edition Werewolf

Newcastle Uses Lore of Mythical Creature to Sell More Beer This Fall

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with a bite.

“Everyone loves a good urban legend, so we’re hoping to take advantage of the werewolf story to sell more beer this fall.”

“Unlike the mythical wolf-like creature said to roam the bleak moorland surrounding Newcastle, England, this Werewolf is real,” said Charles van Es, brand director, Newcastle Brown Ale. “Everyone loves a good urban legend, so we’re hoping to take advantage of the werewolf story to sell more beer this fall.”

Brewed with rye malts and offering mellow overtones of slight berry fruit and roasted caramel notes with a lingering deep bite of bitterness from Fuggle and Golding hops, Newcastle Werewolf has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bittering Units (IBUs).

Newcastle Werewolf is available nationally from August 2012 through October 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in select markets.

About Newcastle Brown Ale

A No Bollocks beer brand, Newcastle Brown Ale was first brewed in 1927 to satisfy hardworking Geordie thirst in the town of Newcastle, England. Colonel Jim Porter crafted the ale with its own distinct golden brown color, lightly hopped taste and character that quickly became a local favorite. Best served cold, Newcastle Brown Ale has since become a world favorite as a dark beer that’s easy to drink. Newcastle Brown Ale is imported by the nation’s premier beer importer, HEINEKEN USA, headquartered in White Plains, New York. For more information, please visit www.NewcastleBrown.com or on Facebook at https://www.facebook.com/newcastle.

About HEINEKEN USA

HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic^TM application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com or on Facebook at https://www.facebook.com/Heineken.