Barclaycard US and DIRECTV Team Up For NFL SUNDAY TICKET Promotion

Current DIRECTV Customers Can Receive Their NFL SUNDAY TICKET Subscription at No Cost When They Are Approved for the NFL Extra Points Credit Card From Barclaycard

WILMINGTON, Del.--()--Barclaycard US and DIRECTV, one of the world’s leading providers of digital television entertainment services, today announced a special promotion in which current DIRECTV NFL SUNDAY TICKET or NFL SUNDAY TICKET Max subscribers can receive their 2012 NFL SUNDAY TICKET subscription at no cost.

To qualify for the promotion, 2012 NFL SUNDAY TICKET or NFL SUNDAY TICKET Max subscribers must be approved for the NFL Extra Points Credit Card of their favorite team, make at least $750 in purchases on the card by December 31, 2012, and maintain their DIRECTV NFL SUNDAY TICKET subscription through the 2012 NFL season. The consumer will then receive a credit of $200.00 against the new lower price for NFL SUNDAY TICKET or $300.00 for NFL SUNDAY TICKET Max. The offer is only good for current NFL SUNDAY TICKET and NFL SUNDAY TICKET Max subscribers.

“We’re delighted to team up with Barclaycard US to provide our customers with this exciting offer,” said Alex Kaplan, VP Marketing, DIRECTV. “We truly value our NFL SUNDAY TICKET customers, and are always looking for ways to reward their loyalty with special promotions, especially one tied to a great program like the NFL Extra Points Card.”

DIRECTV is the exclusive home for NFL SUNDAY TICKET, the most comprehensive package for football fans, offering every out-of-market NFL game every Sunday afternoon live in HD. In addition to access to every game, customers can watch up to eight games at once with the NFL Game Mix channel. Plus they can get real-time stats, scores and even track up to 18 players for fantasy football. And customers can catch up on any games they missed with NFL SUNDAY TICKET On Demand. NFL SUNDAY TICKET Max subscribers get all of this and more. They can tune in to the Red Zone Channel to watch all the action inside the twenty yard line, or even watch the games on the go by accessing NFL SUNDAY TICKET via their laptop, tablet or phone.

In addition to renewing their NFL SUNDAY TICKET subscription at no cost, NFL Extra Points card members will earn two points for every $1 spent on NFL and DIRECTV purchases and one point for every other $1 spent. NFL Extra Points can be redeemed for great rewards like VIP Super Bowl Packages, game tickets and other NFL experiences, or for 1% cash back statement credits.

“We’re thrilled to partner with DIRECTV to provide its most popular sports subscription service at no cost,” said Surinder Singh, General Manager-US Cards, Barclaycard US. “This is an offer tailored to the needs of DIRECTV and its customers to ensure the benefits, level of service and quality they expect from this program.”

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to 33 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.9 million customers access to more than 170 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 12 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 60 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

About Barclaycard US

Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The company employs 1,300 associates. For more information please visit www.barclaycardus.com.

Barclaycard, part of Barclays Retail and Business Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit. Barclaycard operates in the United States, Europe, Africa and the Middle and Far East. For further information about Barclays, please visit www.barclays.com.

Contacts

Sparkpr
Michelle Marin, 212-420-0880
Michele@sparkpr.com

Release Summary

Barclaycard and DIRECTV announce a special promotion for DIRECTV NFL SUNDAY TICKET or NFL SUNDAY TICKET Max subscribers to receive their 2012 NFL SUNDAY TICKET subscription at no cost.

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Contacts

Sparkpr
Michelle Marin, 212-420-0880
Michele@sparkpr.com