U.S. Olympic Committee, 24 Hour Fitness Celebrate Opening of Team USA’s High Performance Training Center at University of East London Docklands

USOC, 24 Hour Fitness Also Announce Renewal of U.S. Olympic Team Sponsorship through 2016

LONDON--()--The United States Olympic Committee and 24 Hour Fitness, a proud official sponsor of the USOC and Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams, celebrated the opening of Team USA’s High Performance Training Center at the University of East London Docklands with a ribbon cutting ceremony on July 26, 2012 at 3 p.m. BST.

Two U.S. Olympians, the USOC, USA Basketball and 24 Hour Fitness were on hand to welcome the nation’s best athletes to this state-of-the-art training facility – developed to help the 2012 U.S. Olympic Team train and compete to the best of its ability in London.

“As a proud USOC sponsor since 2004, we are honored to host this special day with our partners in support of Team USA,” said Carl Liebert, president and chief executive officer, 24 Hour Fitness. “It is our hope that this world-class training center, elite support team and equipment from 24 Hour Fitness provides our nation’s best athletes with the tools they need to prepare and compete at their best as they pursue gold.”

Also announced today was the extension of the relationship between 24 Hour Fitness and the USOC. 24 Hour Fitness will continue to sponsor the U.S. Olympic and Paralympic Teams through the 2016 Olympic Games in Rio de Janeiro, Brazil.

“24 Hour Fitness has been a valuable contributor to the U.S. Olympic Movement through its sponsorship of the USOC, our NGBs, and its support for our High Performance Training Centers,” said USOC CEO Scott Blackmun. “This continued partnership reflects the company’s commitment to assisting America’s athletes as they pursue their Olympic and Paralympic dreams, as well as its commitment to supporting all Americans with their personal fitness goals. We thank 24 Hour Fitness for its continued support.”

Ribbon Cutting Ceremony of HPTC

The ribbon cutting ceremony was hosted by 24 Hour Fitness President and CEO Carl Liebert and USOC Chief Marketing Officer Lisa Baird who welcomed the following special guests:

  • Geno Auriemma, Head Coach, 2012 USA Basketball Women’s National Team
  • Tony Azevedo, 2008 Olympic silver medalist in water polo and Team 24 Hour Fitness Athlete
  • Jerry Colangelo, Chairman, USA Basketball
  • Mike Krzyzewski, Head Coach, 2012 USA Basketball Men’s National Team
  • Kerri Walsh, 2004 and 2008 Olympic gold medalist in beach volleyball and Team 24 Hour Fitness Athlete

“We are honored to help celebrate the opening of the world-class HPTC,” said Jerry Colangelo, Chairman, USA Basketball. “24 Hour Fitness will provide tremendous resources to support the training needs of the 2012 USA Basketball Men’s and Women’s Teams competing during the Olympic Games.”

24 Hour Fitness worked closely with the USOC to plan, develop and outfit the HPTC, which was designed and built to meet the training needs of Team USA as they prepare for competition in London. Additionally, the company assigned a team of 27 Fitness Ambassadors to staff the facility to ensure athletes have the tools and support they need for optimal performance during the Olympic Games. Selected from more than 21,000 employees in more than 400 24 Hour Fitness® clubs across the U.S., this elite team was chosen based on merit, performance and their successful track record in helping people reach their fitness and performance goals.

24 Hour Fitness first partnered with the USOC in 2004 for the Olympic Games in Athens. Since then, the company sponsored and staffed the HPTC at Beijing Normal University for the Beijing 2008 Olympic Games. Like the facility at Beijing Normal University, the HPTC at the University of East London Docklands will be left behind as a legacy to serve university students and faculty for many years to follow after the Games.

24 Hour Fitness Sponsorship Renewal

The renewal of 24 Hour Fitness’ partnership with the USOC through 2016 secures the fitness leader as an official sponsor of the USOC and the Official Fitness Center Sponsor of the United States Olympic and Paralympic Teams for the 2014 Olympic Winter Games in Sochi, Russia, and the 2016 Olympic Games in Rio de Janeiro, Brazil.

As part of the renewal, 24 Hour Fitness will:

  • Provide support for the HPTC that will support Team USA for the 2016 Olympic Games - similar to the assistance it provided in the design and outfitting of the training centers at Beijing Normal University and the University of East London.
  • Continue to provide U.S. athletes with state-of-the-art equipment at the three U.S. Olympic Training Centers in Chula Vista, Calif., Colorado Springs, Colo. and Lake Placid, N.Y.
  • Continue to give U.S. Olympic and Paralympic athletes and hopefuls access to 24 Hour Fitness clubs across the country.

“24 Hour Fitness is honored to share our resources with the USOC to benefit Team USA and renew our partnership, which will provide support, expertise and membership for hundreds of our nation’s athletes leading into the 2014 and 2016 Games,” said Carl Liebert, president and chief executive officer, 24 Hour Fitness. “As our partnership with the USOC continues to grow and evolve — from Athens and Beijing to Vancouver and London — we are proud to do what we do best for our country’s finest athletes.”

For more information about 24 Hour Fitness’ sponsorship, please visit www.24hourfitness.com/teamusa.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the first club opened in 1979, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company’s national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization’s ongoing commitment to member satisfaction. Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.

About the USOC

Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.

Contacts

24 Hour Fitness
Wendy Yellin, +1-866-819-7414
wyellin@24hourfit.com
or
MATTER Inc
Matt McCullough, +1-917-306-5096
matt.mccullough@matter-edelman.com
or
USOC
Emily Cox, +44 (0)7714 141 673 or +1-619-246-3223
emily.cox@usoc.org

Release Summary

U.S. OLYMPIC COMMITTEE, 24 HOUR FITNESS CELEBRATE OPENING OF TEAM USA’S HIGH PERFORMANCE TRAINING CENTER AT UNIVERSITY OF EAST LONDON DOCKLANDS

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Contacts

24 Hour Fitness
Wendy Yellin, +1-866-819-7414
wyellin@24hourfit.com
or
MATTER Inc
Matt McCullough, +1-917-306-5096
matt.mccullough@matter-edelman.com
or
USOC
Emily Cox, +44 (0)7714 141 673 or +1-619-246-3223
emily.cox@usoc.org