SEATTLE--(BUSINESS WIRE)--Social media agencies play a key role in helping brands establish a competitive foothold in the social media landscape, whether through earned, owned or paid media placement. As brands invest more time and money developing content and processes for these channels, they need a way to measure the impact and effectiveness of their efforts.
Simply Measured today announced that social media agency Big Fuel will use Simply Measured’s analytics and reporting tools to gain deeper insights into the success of its clients’ global social media programs. Big Fuel adds to Simply Measured’s roster of more than 70 agency clients including Banyan Branch, Deep Focus, Edelman, Fleishman-Hillard, IPG, Ogilvy, StudioCom, Universal McCann and Voce Communications.
Simply Measured’s analytics and reporting tools help agencies correlate real-time data across social channels including Facebook, Twitter, Google+ and YouTube, among others. By tracking engagement across channels, benchmarking with competitors and measuring conversation trends, agencies can help brands get actionable insights from their social media efforts.
“More than ever, agencies need to be analytics experts. They have increasing pressure not just to measure their activities, but to help brands communicate the impact of social programs to executives more broadly,” said Matt Tepper, Vice President of Audience Insights at Big Fuel. “And in a world with no established best practices, brands are turning to agencies for help. Simply Measured’s data-driven insights help us capture the value of our clients’ social media efforts, so we can see how different activities influence different outcomes, and optimize them for success.”
Big Fuel works with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement. The agency has created social media and branded content campaigns for clients such as Fisher-Price, General Motors, McDonald’s, Budweiser, Colgate-Palmolive, Stetson, Neutrogena, AOL, Fox, and Yahoo!, among others.
“Analytics are becoming key to agencies winning social media budget,” said Adam Schoenfeld, CEO of Simply Measured. “Big Fuel understands the role measurement and reporting play in helping brands navigate and manage social across the enterprise. We’re thrilled to be their solution of choice to help brands target their messages more effectively – and adapt business strategies on the fly.”
About Big Fuel
Big Fuel, the consumer engagement agency and social media center of excellence for the Publicis Groupe, is a full-service marketing and communications company based in New York that takes brands from Content to Commerce. The agency’s unique approach bridges “People Stories” to “Product Stories” through branded content and messaging that speaks to the real-life needs of consumers. Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving results by delivering that content to targeted audiences. Big Fuel works with major brands including T-Mobile, Starwood Hotels & Resorts, Samsung, The Children's Place, Citi, Nutrisystem and The Clorox Company, along with leading publishers and platforms to help marketers achieve true consumer engagement.
About Simply Measured
Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 20 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 25 percent of the Interbrand Top 100 global brands and 40,000 users. Learn more at http://simplymeasured.com.