CAMBRIDGE, Mass.--(BUSINESS WIRE)--Bluefin Labs, the social TV analytics company, today announced that advertising industry veteran JP Maheu will join the company as CEO to help scale the business as it enters its next phase of growth. Maheu will work alongside Bluefin Labs co-founder Deb Roy, who will remain as chairman. Roy will remain actively involved with the company and will continue to help shape its vision and overall strategy.
A proven leader in advertising and innovation, Maheu previously served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company's operating units. Prior to joining Bluefin Labs, he was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
“People are interacting with television programming and advertising in so many new ways every day, and Bluefin Labs has cracked the code on how brands, agencies and TV networks can leverage this social data,” said JP Maheu, incoming CEO of Bluefin Labs. “I am thrilled to join the social TV analytics leader and to help networks optimize their programming, help brands optimize their campaigns and media spend, and help the industry at large understand the power of Bluefin Labs analytics.”
“I worked with the board to lead the search for an executive with a proven track record, strong relationships within the advertising industry and a deep appreciation for Bluefin Labs’ mission,” said Deb Roy, co-founder and chairman of Bluefin Labs. “JP is exactly who we were looking for, with strong management experience and expertise in the world of advertising, including digital and social. We are thrilled that he has agreed to join us in taking Bluefin Labs to new heights."
Over the past year and a half, Bluefin Labs has matured from a stealth-mode technology startup to become the emerging standard for social TV measurement. Roy led the team that built the business and offerings over the past four years, serving as chairman and CEO while on leave from the MIT Media Lab, where he is a tenured faculty member. Roy has been on leave from the MIT Media Lab for the last two and a half years and will return in January 2013, while remaining as chairman of Bluefin Labs.
Bluefin Labs’ two offerings, Signals Network Edition and Signals Brand Edition, are used by leading companies, including more than 40 of the top TV networks in the U.S., various Ad Age 100 brands, and their agencies. In January 2012, Bluefin Labs raised $12 million in a Series B round led by Time Warner Investments with participation from SoftBank Capital, Redpoint Ventures and Lerer Ventures.
About Bluefin Labs
Bluefin Labs is a social TV analytics company providing solutions to brand advertisers, advertising agencies and TV networks. Bluefin Labs’ technology and professional services enable clients to tap into data at scale that links people’s social media commentary to the shows and commercials they watch on TV. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded in 2008 and has offices in Cambridge, MA and New York, NY. For more about Bluefin Labs, visit www.bluefinlabs.com.