SAN FRANCISCO--(BUSINESS WIRE)--PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced today the opening of its first store on the west coast, in the Westfield Galleria at Roseville, on Saturday, July 14th at 10:00 AM. To celebrate the opening, PBteen will launch a Rock My Room! sweepstakes from July 14th through August 26th for a chance to win a $2,500 room makeover.* Customers in Roseville, Sacramento and the Bay Area are invited to be one of the first 250 to visit the store on opening day for a free gift and a chance to win one of four $250 gift cards. KDND 107.9 FM The End will be broadcasting live from 10:00 AM to noon on grand opening day and a Smilebooth photo station will be on site for customers to enjoy.
The first PBteen store on the west coast will open with the new fall 2012 collection, an ideal opportunity for teens and tweens looking to get an early start on back-to-school shopping. The store will showcase PBteen’s new gear assortment, including backpacks, lunch and messenger bags, as well as new bedding, accessories and gifts. A selection of the new PBdorm 2012 collection will also be available, featuring a variety of XL twin sheets, storage solutions, decorative accessories and more. When teens and their parents visit the store, they can expect a customizable shopping experience. The store is anchored around the PBteen Design Lab, two computer stations where teens and their parents can create a dream room on the monitors and see it come to life on one of two 55” television screens overhead. Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own unique bedrooms and lounge spaces. Customers can also create a Wishlist while shopping on PBteen.com in the design lab, first by selecting their favorite items, then writing notes about each selection, and finally sharing their wishes with friends and family on Facebook. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.
“We are thrilled to bring our first PBteen store to the west coast. Our loyal customers will now have the opportunity to interact with our products and experience our quality first-hand,” said Janet Hayes, president of PBteen and Pottery Barn Kids. “We are excited to join Roseville and the surrounding Sacramento community and share the PBteen brand with local teens and parents.”
Opening Weekend Events will begin on Saturday, July 14th at 10:00 AM and include:
- KDND 107.9 FM The End will be broadcasting live from the store on Saturday, July 14th from 10:00 AM to noon. Come meet Katie from “The Wake Up Call” morning show and join in the excitement of upbeat music and prize giveaways.
- Facebook Promotion: The first 250 customers to “check in” at the new PBteen store via Facebook (places page is called PBteen Galleria at Roseville) will receive a free PBteen back sack when they show their updated status to a store associate. Four lucky winners will find a surprise gift card for $250 inside their back sack.
- Rock My Room! Sweepstakes: PBteen will hold a Rock My Room! makeover sweepstakes worth $2,500. For a chance to win, enter at the Rock My Room! sweepstakes entry spot at the new PBteen store in the Westfield Galleria at Roseville between 10:00 AM on Saturday, July 14th and 7:00 PM on Sunday, July 15th. (In-store entries accepted through August 26th.)
- Smilebooth: The popular traveling photo station, Smilebooth, will be available in front of the new store from 10:00 AM to 3:00 PM on Saturday, July 14th for free photo opportunities with friends and family. Photos will be printed on the spot for a take-home gift and made available on the PBteen Facebook page for online sharing.
- Wishlist Promotion: The first 250 customers who create a Wishlist in the Roseville store design lab on opening weekend can also receive a free PBteen back sack with the chance of winning a $250 gift card.
STORE LOCATION & INFORMATION
PBteen
(Next to
Williams-Sonoma)
Westfield Galleria at Roseville
1151 Galleria
Boulevard
Roseville, CA 95678
916-773-0990
STORE HOURS
Monday-Saturday 10:00 AM – 9:00 PM
Sunday
11:00 AM – 7:00 PM
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for teens and tweens, PBteen provides fresh, hip options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in the summer of 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalog, e-commerce site PBteen.com and at six U.S. retail showrooms in Atlanta, Chicago, Natick, New York City, St. Louis and now Roseville. The PBteen e-commerce site features Style House, Wishlist, a special section with design tools, a room planner, free downloads, a music player, and decorating tips. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest and its blog PBteen ♥. Additionally, PBdorm has a dedicated Facebook and Pinterest presence. PBteen is headquartered in San Francisco, Calif.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing seven distinct merchandise strategies – Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and bridal registry), Pottery Barn Kids (kid’s furniture and baby registry), PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and Rejuvenation (lighting and hardware) – are marketed through 575 stores, seven direct mail catalogs and six e-commerce websites.
*Sweepstakes entries must be received in person. No purchase necessary. See official rules at PBteen store in Roseville.
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