Localytics and Barnes & Noble Team Up to Provide Analytics Tools to NOOK App Developers

NOOK App developers who register for Localytics by August 31, 2012 will receive free limited trials of Localytics Premium and Audience Reports

CAMBRIDGE, Mass.--()--Localytics have teamed up with Barnes & Noble to make the Localytics analytics service available to all NOOK App developers. Localytics delivers detailed and actionable app analytics that help developers improve app marketing, measure their audience, drive customer engagement and optimize their apps.

To encourage the NOOK developer community to try Localytics, all new Localytics registrations coming from the NOOK Developer portal by August 31, 2012, will automatically receive a one-month trial of Localytics Premium and six months of Audience Reports for free. At any time, publishers can choose to upgrade to Localytics Enterprise or use Localytics Community.

Localytics provides mobile app analytics to top publishers for NOOK Apps, including Rhapsody, Bubble Birds and more. App publishers use Localytics to discover and promote popular content, improve marketing, measure their customer base and optimize the app experience. Localytics offers multiple service plans designed to address the needs of the very largest developers as well as those just getting started.

Released in May, Localytics Audience Reports are the first audience measurement and media planning report specifically for phone and tablet apps. App publishers rely on Localytics Audience Reports to provide audience size, composition and usage over time – and to compare performance against benchmarks for their app category.

The NOOK Developer program enables content providers and the developer community to market and sell their content and applications to millions of Barnes & Noble customers. Barnes & Noble invites developers to sign up, learn more and submit their content and apps at www.bn.com/NOOKdeveloper.

About Localytics

Localytics offers the most powerful, real-time mobile app analytics platform and gives app publishers for iPhone, iPad, Android, BlackBerry, Windows Phone and HTML5 the tools and insights needed to build more successful and profitable apps. Localytics is headquartered in Cambridge, MA, USA. For information, visit www.localytics.com.

About Barnes & Noble, Inc.

Barnes & Noble, Inc., the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through Barnes & Noble.com, one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™. With its NOOK devices, both NOOK Tablet and the award-winning NOOK Color, built on Android, customers gain access to Barnes & Noble's expansive NOOK Store of more than 2.5 million digital titles – including a wide array of high-quality apps along with books, magazines and more. The NOOK Developer program enables content providers and the developer community to market and sell their content and applications to millions of Barnes & Noble customers. Barnes & Noble invites developers to sign up, learn more and submit their content and apps at www.bn.com/NOOKdeveloper.

Contacts

Localytics
Brian Suthoff, +1 617-418-4422
bsuthoff@localytics.com

Release Summary

Localytics have teamed up with Barnes & Noble to make the Localytics analytics service available to all NOOK App developers. Includes free Audience Reports and one month of Localytics Premium.

Sharing

Contacts

Localytics
Brian Suthoff, +1 617-418-4422
bsuthoff@localytics.com