“How To: Make a Cute Cat Video.”
The Telly Awards showcase the best work of advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments.
Awards won by BARS+TONE include a Silver Telly, the highest honor in the competition, for a video announcing an innovative service, Sprint Guardian. It offers a bundle of family safety and mobile device security tools and applications. The video for Sprint Guardian contains tightly targeted messages and compelling, animated visual content.
In addition, BARS+TONE garnered nine Bronze Telly Awards for work on behalf of Sprint in the categories of Telecommunications, Education, Information, Art Direction and Copywriting.
Drawing upon its diverse creative services, BARS+TONE produced videos supporting Sprint's latest technical advances with an "HTC EVO 4G LTE Overview"; developed a "Sprint Services Overview"; and delivered a library of inventive videos: "Apps to Fit Your Lifestyle," designed to reach distinct key market segments.
"The Telly Awards reflect the collaborative efforts of Sprint and BARS+TONE, thinking outside the box, using a range of media strategies and tactics to meet important objectives," said Jennifer Walter, manager of product communications and packaging at Sprint. "These new videos help answer the need for educating our customers on mobile services that can enhance their lives."
BARS+TONE also won a second Silver Award for Hestan Vineyards in the Food/Beverage Category, a Bronze Award for a Kelly Amerit Corporate Overview in the Professional Services Category, and a Bronze Award for its own promotional campaign, "How To: Make a Cute Cat Video."
Winning in the Professional Services Category, the agency's promotional video was accompanied by media buys across major social networks, including Facebook and Twitter. Sustained engagement for the integrated new business campaign exceeded industry standards, continuing to drive interest in creative services available at BARS+TONE.
About The Telly Awards: Founded in 1978, the Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receives over 13,000 entries annually from all 50 states and countries around the world.
About BARS+TONE: BARS+TONE is a creative video agency headquartered in San Francisco since 2001 and certified by the city as a "Green Business." A recipient of top industry awards, BARS+TONE is a one-stop creative resource for a variety of Fortune 500 companies, as well as advertising, marketing, and public relations agencies. BARS+TONE also works with nonprofit organizations and actively supports local civic initiatives and charitable causes. For more information, visit www.bars-tone.com.
About Sprint Nextel:
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the first quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers and most improved in customer satisfaction across all industries during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
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