Virtual Piggy and Marmalade to Bring Youth Payments to the Gaming World

Youth and family payments solution to be part of leading global game platform

HERMOSA BEACH, Calif.--(BUSINESS WIRE)--Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-online youth purchasing, today announced that the Virtual Piggy service will be integrated into Marmalade’s cross-platform development environment.

“With the wide-range of platforms and operating systems available today, Marmalade provides a critical service by enabling developers to build and distribute cross-platform applications quickly and easily”

“With the wide-range of platforms and operating systems available today, Marmalade provides a critical service by enabling developers to build and distribute cross-platform applications quickly and easily,” said Dr. Jo Webber, CEO of Virtual Piggy. “With Virtual Piggy integrated into the Marmalade framework, those same publishers will be able to allow their youth audience to make in-game purchases directly.”

“We’re really excited to partner with Virtual Piggy and give our developers and publishers the ability to monetize their games for the youth market in a safe parent-approved manner,” said Tim Closs, CTO at Marmalade.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About Marmalade

The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase and deploy apps easily to all Apple iOS, Android, bada and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms.

Marmalade has been adopted by leading publishers from around the world including; Electronic Arts, Capcom, Square Enix and Konami, and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store. Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, BackBreaker and many others use Marmalade as their cross-platform tool of choice.

Headquartered in London, Marmalade also has an office in San Francisco and is backed by a number of high profile strategic investors, including ARM Holdings plc., the world's leading semiconductor intellectual property supplier (LSE: ARM, NASDAQ: ARMH).

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Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.