OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--C-SAM, a leading-edge provider of mobile wallet infrastructure platforms, software, tools and development services, today announced the appointment of Barbara Ballard as Vice President of Customer Experience and Marketing. In this new role, Ms. Ballard will expand and oversee C-SAM’s marketing, customer experience, and user experience processes.
Ms. Ballard brings to C-SAM over ten years of innovation and leadership in mobile user experience, drawing on her past engagements across the entire mobile ecosystem. She has worked with mobile startups, mobile operators and companies in numerous related verticals in between. She authored the book, “Designing the Mobile User Experience” in 2007.
Felix Marx, CEO of C-SAM said, “With her extensive business experience and her commitment to developing a mobile user experience that goes far beyond simple screen design, Barbara will extend our thought leadership in crucial new directions. She will lead and support C-SAM’s initiatives to simplify a complex eco-system for the end-consumers through the leveraging of C-SAM’s engagements with all the relevant industries and service providers.”
“I am honored to join the C-SAM team,” stated Ms. Ballard. “Not only are they industry pioneers, but their expertise in all the component technologies, processes, and partnerships is unmatched. I look forward to extending their accomplishments to create an exceptional user experience for mobile payments and transactions.”
Ms. Ballard held management positions at a variety of mobile commerce companies, and has also helped majors like AT&T, Sprint, LG, The Weather Channel, Hallmark, and Skyfire develop and deliver exceptional user experiences. She has degrees in industrial engineering and business, as well as significant graduate work in ergonomics, psychology, industrial design, and industrial engineering.
C-SAM, Inc. is a leading-edge technology and solutions provider for secure mobile transactions. The Company is based in the USA, with operations in the Americas, Japan, EMEA and APAC. C-SAM licenses technology and provides development services to carriers, banks, merchants, settlement networks, healthcare providers, and infrastructure providers. The Company has deployed more than 25 platforms worldwide, implementing over 20 different live services ranging from payments, mobile prepaid top-up, money transfer, banking, insurance, ticketing, coupons, loyalty, advertising and parking to non-financial services such as secure health and clinical applications for patients and providers. C-SAM has 12 issued patents and over 40 pending applications covering the mobile wallet space as well as back end service delivery, security and lifecycle management processes required by mobile transaction based systems. C-SAM’s leadership position and the power of its platform and offerings were confirmed by C-SAM’s selection over a year ago as the wallet management platform provider for ISIS, a consortium formed by AT&T, T-Mobile and Verizon, after a detailed world wide search and due diligence.
For more information, visit http://www.c-sam.com.