Research and Markets: Consumer Trends in the Ice Cream Market in China: Volume Shares In 2011 for Brands and Private Label Sales Tracked By the Survey

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/q6nfhx/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Ice Cream Market in China" to their offering.

“Consumer Trends in the Ice Cream Market in China”

This report provides the results for the Ice Cream market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Scope

Consumer survey data for the following specific categories: Artisanal Ice Cream, Impulse Ice Cream and Take-home Ice Cream.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Key Highlights

Value share of the Ice Cream Market in China is significant for all age groups. This indicates that Ice Cream appeals to users of all age groups so the potential market is huge.

Not only do a large proportion of Chinese consumers, highlight that a specific consumer trend has an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting them, in the right categories, is essential to success.

Private Label products have a significant value share of the Take-home and Impulse Ice Cream markets - branding for Artisanal Ice Cream is diffuse as it is produced by small local manufacturers by definition. This indicates that, although the majority of consumers prefer known brands there are many who are happy to benefit from the value for money afforded by Private Label variations. This part of the market therefore has a large growth opportunity.

Companies Mentioned

Carrefour China, Wal-Mart Super center, China, Tesco China, Wumart Stores. Group, New Cooperation Joint-stock trade chain CO., Ltd., Trust MartDashang GroupA-Best Supermarket Co., Ltd, Wuhan Zhongbai Group Co., Ltd. and Metro Cash & Carry

For more information visit http://www.researchandmarkets.com/research/q6nfhx/consumer_trends_in

Source: Canadean Ltd