GREENVILLE, Texas--(BUSINESS WIRE)--Innovation First International, masterminds behind the internationally recognized HEXBUG® Micro Robotic Creatures brand, today announced it is launching its popular family-focused product line of high-tech robotic toys into the Indian market. For this global expansion, Innovation First has joined forces with Anacra Merchandise Pvt Ltd., a local company dedicated to introducing electronic toy brands into the Indian market. Kicking off the partnership, the two companies are joining forces to debut the product line at the 6th Toy Biz International 2012, the largest toy tradeshow in South Asia, being held at Pragati Maidan, in Delhi, India from June 30 - July 2, 2012.
Unlike any other toy on the market, HEXBUG combines science and technology with kids’ innate love for bugs. Designed to foster children’s creativity, develop their fine-motor skills, and fuel hours of imaginative playtime, HEXBUG Micro Robotic Creatures can be found on the shelves of mass and specialty retailers and toy shops throughout India this August.
“Copycat products which infringe on our intellectual property are present in a number of emerging markets. One of the most effective ways to address the situation is to make our high quality, safe and incredibly fun products available to children at a compelling price,” said Joseph Astroth, Executive Vice President of Innovation First International. “With an increased demand for authentic toy brands, we are confident that Indian children of all ages will love the HEXBUG brand, and we see Anacra as the best possible local partner to help us get in on the ground floor and serve this important emerging market.”
The HEXBUG brand of cute, creepy-crawlers is designed to provide kids with a fun creative play experience, while encouraging them to think about the science of robotics. Children and adults alike are drawn to the HEXBUG brand because of the products’ fascinating behavior, intelligent bug-like attributes and eye-catching packaging. Some of the products are so animated, they even fool cats, dogs and some humans into thinking they are alive!
“HEXBUG Micro Robotic Creatures provides the perfect combination of sound engineering and valuable creative play, which will attract the young, curious minds of Indian children,” said Jitin Prashar, Director of Anacra Merchandise Pvt. Ltd.
About HEXBUG and Innovation First:
HEXBUG® is a product line developed by Innovation First Labs Inc., and distributed and marketed by Innovation First Trading, Inc., both wholly owned subsidiaries of privately held Innovation First International, Inc. The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets. Innovation First International’s three main subsidiaries, VEX Robotics, Inc., Innovation First Labs, Inc. (makers of HEXBUG® Micro Robotic Creatures), and RackSolutions, Inc. span the education, consumer and business-to-business markets.
About Anacra Merchandise PVT. LTD.
ANACRA MERCHANDISE is a company dedicated to creation and development of international as well as local brands in India. The company’s main focus lies in enabling and supporting the brand to reach and evolve continuously not only in the metropolitan cities of India but also the smaller cities which are undergoing a drastic change each year in terms of business potential and infrastructure. The company boasts of a very valuable clientele list from their respective professional backgrounds which enables them access to a very wide and detailed database of prospective clients and businesses of various genres. Anacra Merchandise Pvt Ltd. is dedicated to introducing international toy brands in the Indian Market every year.
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