NEW YORK--()--24/7 Media, WPP’s marketing technology company, announced today the promotion of Dan McKinney to Director of Platform Strategy and Development. McKinney reports to Rob Schneider, SVP, Platform Strategy and Development.
“His strategic thinking and knowledge of the digital marketplace make him an integral part of the Platform Strategy and Development team.”
“I’m delighted to announce Dan McKinney’s promotion to Director,” said Schneider. “His strategic thinking and knowledge of the digital marketplace make him an integral part of the Platform Strategy and Development team.”
McKinney has held various positions during his eight year tenure with 24/7 Media, including roles in account management, training, sales engineering, product management, and most recently on the partnerships and mergers and acquisitions team.
As Director of Platform Strategy and Development, McKinney will focus on finding best-of-breed partners and companies that compliment 24/7 Media’s technology stack and product suite, offering the most comprehensive end to end solution available in today’s marketplace. He and the team will ensure that 24/7 Media provides its advertiser and publisher clients with innovative tools and technology that simplify the complexity of digital advertising, optimize their return on investment and provide a competitive advantage.
This promotion is effective immediately.
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, is a leader in digital marketing technology, serving advertisers, agencies and digital publishers worldwide. The company has been in the forefront of media innovation for fifteen years. The 24/7 technology platform spans every digital channel, providing users with unprecedented control and consolidated data analysis. This technology powers two specialized business units: Real Media Group helps marketing organizations engage their audiences with superior precision, transparency and return on investment. The group also helps digital publishers monetize their properties and manage advertising operations more effectively. Media Innovation Group provides advertisers and agencies with strategic consulting and implementation services that deliver competitive advantage in fields being transformed by technology.
24/7 Media is a WPP Digital company headquartered in New York with 18 offices in a dozen countries. For more information, please visit www.247media.com.
24/7 Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Media cookies, go to: www.networkadvertising.org.