Nutrinova Launches Sunsation(SM) Platform for Sweetening Low- and No-Calorie Foods and Beverages

New zero-calorie sweetener solution accelerates product development and manufacturers’ ability to create a sugar-like taste

DALLAS--()--Nutrinova, the global sweetener and preservative business of Celanese Corporation (NYSE: CE), has launched the new SunsationSM platform to help food and beverage manufacturers develop low- and no-calorie products that are better tasting. The first product in the platform is Sunsation Sunett® SL, a sweetener system for sugar-reduced or sugar-free food and beverage products. Sunsation Sunett SL is a step change from Nutrinova’s current Sunett® sweetener which is used in more than 5,000 food, beverage and pharmaceutical products.

Nutrinova created the Sunsation platform to fill a need in the industry for better tasting zero-calorie sweetened products. It simplifies the formulation process so manufacturers can bring products to market faster. In the past, manufacturers have managed multiple sweetener ingredients and iterative combinations to create the desired taste profile. The Sunsation platform’s approach provides manufacturers with drop-in solutions in which the individual ingredients have been selected to complement one another.

“We’re working closely with our customers to support their need to continually develop better-tasting products,” said Diana Peninger, general manager, Nutrinova. “We have leveraged our sweetener expertise to develop the most innovative drop-in sweetener solutions that address consumer trends and needs.”

All of the materials used in Sunsation platform products are approved for use in food and beverage applications in most geographies to provide manufacturers with maximum flexibility, regardless of location.

Sunsation Sunett SL

The first drop-in solution under the new platform is Sunsation Sunett SL, a sweetener for sugar-reduced or sugar-free beverages and dairy products. The Sunsation Sunett SL system includes Sunett, other high intensity sweeteners, and specialty ingredients that have been combined to provide a clean, sweet taste that is closer to sugar versus similar products. This allows manufacturers the latitude to enhance other aspects of their products. Sunsation Sunett SL may also increase the perception of certain flavor notes.

Sunsation Sunett SL can be immediately used in a broad range of products including carbonated and energy drinks, skinny cocktail mixers and powdered drink mixes, yogurt, and other dairy products. It can also be used in juices, lemonade and punches.

“Customer reaction to Sunsation Sunett SL has been extremely positive,” said Peninger. “As competition increases for the consumer, our customers are looking for better ways to differentiate their products. Having a low- or no-calorie sweetener that has that targeted sugar taste helps them achieve that.”

Sensory tests by ISI, an international sensory analysis company, confirmed that Sunsation Sunett SL significantly improves the sweetness of sugar-reduced and sugar-free products. In addition, users reported a significantly improved mouthfeel, which is the tactile sensation food or drinks give to the mouth.

Visit Nutrinova Booth at IFT12

Nutrinova will offer beverage samples featuring Sunsation Sunett SL during IFT12, the Institute of Food Technologists Annual Meeting & Food Expo June 26-28 at the Las Vegas Convention Center, booth #1685. A “skinny cocktail” tasting will take place in the booth on Tuesday, June 26 from 2 - 5 p.m. To learn more about the Sunsation platform and Sunsation Sunett SL, visit www.nutrinova.com

About Nutrinova

Nutrinova is the inventor of acesulfame potassium and a leading manufacturer of potassium sorbates and sorbic acid. Nutrinova has over 50 years of experience in production and application of high quality ingredients. With its headquarters in Sulzbach, Germany, and manufacturing in Frankfurt, Germany, it is the only western supplier of acesulfame potassium and potassium sorbates. Nutrinova is a division of Celanese which is a $6 billion company. Nutrinova is part of the Consumer Specialties division with revenue of more than $1 billion in 2011. Nutrinova’s products are produced according to the highest requirements of hygiene, food safety and security and in compliance with the toughest quality standards. Nutrinova is committed to being the most innovative solution provider for all sweetening and preservation needs.

About Celanese

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products that are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,600 employees worldwide and had 2011 net sales of $6.8 billion, with approximately 73% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com or the company’s blog at www.celaneseblog.com.

Forward-Looking Statements

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Contacts

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Telefax: +1-972-332-9373
jon.puckett@celanese.com
or
Media Relations
Linda Beheler, +1-972-443-4924
Telefax: +1-972-443-8519
linda.beheler@celanese.com

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Contacts

Celanese Corporation
Investor Relations
Jon Puckett, +1-972-443-4965
Telefax: +1-972-332-9373
jon.puckett@celanese.com
or
Media Relations
Linda Beheler, +1-972-443-4924
Telefax: +1-972-443-8519
linda.beheler@celanese.com