WASHINGTON CROSSING, Pa.--()--For thousands of obese Philadelphians, Mercy Bariatrics website is a resource for weight loss recipes, fitness tips, bariatric support and a link to weight loss surgeons.
“Baldwin's bariatric recipes and articles are an easily accessible marketing tool that helps weight loss surgery patients succeed. Baldwin Publishing's holistic approach to bariatric marketing is extremely valuable”
In less than a year, Mercy Health System’s program has identified hundreds of new bariatric patients in the Philadelphia region using a marketing campaign that focuses on web, email and social media. This digital campaign is fueled with bariatric recipes and articles from Baldwin Publishing.
“The first quarter delivered 134 calls to the call center asking for appointments, and almost 30 appointment requests came from the website,” says Gabrielle DeTora, Interim Vice President of Marketing for Mercy Health System.
Weight loss surgery patients need to make drastic dietary changes following surgery. Health eCooking® video recipes teach them how to prepare low calorie bariatric recipes. Web articles on weight loss procedures; nutrition advice and fitness build relationships through social sharing on Mercy’s Bariatric Facebook page.
A bariatric eNewsletter, also from Baldwin Publishing, engages people considering the procedure and showcases Mercy’s long-term relationships with bariatric patients. An integrative campaign including radio, print and billboards across the city send thousands of web visits to http://www.mercybariatrics.org/.
“Baldwin's bariatric recipes and articles are an easily accessible marketing tool that helps weight loss surgery patients succeed. Baldwin Publishing's holistic approach to bariatric marketing is extremely valuable,” says DeTora.
About Mercy Health System
Mercy Health System is the largest Catholic healthcare system serving the Delaware Valley and is a member of Catholic Health East, a multi-institutional Catholic health system co-sponsored by 9 religious congregations and Hope Ministries. Mercy Health System is comprised of more than 6,500 caring, highly skilled employees focused on creating an outstanding patient-care experience. As a market leader for quality clinical outcomes Mercy Health System is a significant force in creating an environment where competence and compassionate care meet.
About Baldwin Publishing
Baldwin Publishing is the nation’s leading producer of healthy cooking videos branded for organizations that promote good health. Since 1993, Baldwin Publishing has created print, web and video health content for health systems, children’s hospitals, insurance and media companies, employers and retailers.
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