FierceWireless Selects Sidecar for the 2012 “Fierce 15"

Sidecar recognized as one of the top 15 privately-held wireless companies by top industry press

SAN FRANCISCO--(BUSINESS WIRE)--Sidecar (www.sidecar.me), a new mobile app that re-imagines the phone call for smartphones, announced today that it has been named to the annual FierceWireless “Fierce 15” list, designating it as one of the top privately-held wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found Sidecar to be one of the “fiercest,” proven by its creativity and innovation in the marketplace.

“It is an honor to be considered an innovator in the wireless industry by such a well-regarded publication and to receive such a warm welcome from industry thought leaders.”

FierceWireless is a leading international wireless industry publication, reaching over 80,000 senior executives daily in 100 countries. They are widely recognized for their industry thought-leadership, providing clear, authoritative briefings on the day's top wireless news, including analysis of new trends and technologies.

“Sidecar’s innovative calling technology lets users share video, photos, text messages, contacts and location while they are on a call,” said Sue Marek, Editor-in-Chief of FierceWireless. “This makes voice more relevant, engaging, and fun.”

The FierceWireless “Fierce 15” celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available on the FierceWireless Web site at http://www.fiercewireless.com.

“We are thrilled to be recognized by FierceWireless,” said Rob Williams, chief executive officer of Sidecar. “It is an honor to be considered an innovator in the wireless industry by such a well-regarded publication and to receive such a warm welcome from industry thought leaders.”

With Sidecar, people can call and share:

• See What I See Video: Share amazing real-time videos.
• Photos: Snap brilliant pictures or share photos from their phone’s library.
• Locations: See where you are in relation to each other and share locations.
• Contact Information: Pass along and integrate contacts from their phone’s address book.
• Whisper Text: Send a private text message to another Sidecar user during a call.

And the price is unbeatable:

• Sidecar users can call each other anywhere in the world for free
• Sidecar users can call regular phones numbers in the U.S. or Canada for free over Wi-Fi.

Sidecar is free to download and use on iPhone, iPod Touch and Android smartphones.

The recognition of Sidecar as part of the FierceWireless’ Fierce 15 comes weeks after the company received several other industry accolades for its overall product innovation. Sidecar was recently recognized as WIREDInsider’s App of the Week, Gizmodo’s App of the Day and Mashable’s weekly seven apps not to miss. The app was also featured in iTunes and on Google Play.

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About Sidecar

Sidecar® (www.sidecar.me) is the first application to re-imagine the phone call for your smartphone. You can share See What I See® video, brilliant photos, contact and locations all while you talk. Sidecar also lets users call non-Sidecar users for free anywhere in the U.S. and Canada. To download Sidecar for iPhone, iPod Touch or Android, go to Apple’s App Store (http://itunes.com/apps/sidecarme) or Google Play (https://play.google.com/store/apps/details?id=me.sidecar&hl=en) today.

Sidecar is based in San Francisco and Seattle and was founded by Rob Williams, Rob Glaser and Jeff McLeman. Sidecar is funded by Ignition Partners, The Webb Investment Network, Rob Glaser and other prominent individual investors.