Critical Mention Appointed Exclusive Distributor of Bloomberg Broadcast Content for Media Monitoring

Agreement will streamline the licensing process for media monitoring databases

NEW YORK--(BUSINESS WIRE)--Critical Mention, Inc. has been named the exclusive licensor of Bloomberg TV and Bloomberg Radio content for third-party media monitoring, the company announced today.

“Bloomberg has been a partner for many years, and we are excited to work with them to expand their broadcast syndication footprint in the media monitoring industry.”

The agreement makes tens of thousands of hours of live and archived Bloomberg audio and video news content from the Americas, Asia and Europe available to media monitoring platforms. In addition to full visibility into distribution, standardized terms of usage and a redistributor approval process are also part of the structure created by Bloomberg and Critical Mention.

"Critical Media’s global TV capture and indexing infrastructure uniquely positions us to partner with content owners seeking a turn-key solution for the licensing and distribution of their owned content to business-to-business third party applications," said Critical Media founder and CEO Sean Morgan. “Bloomberg has been a partner for many years, and we are excited to work with them to expand their broadcast syndication footprint in the media monitoring industry.”

To facilitate licensing of Bloomberg TV and radio programming to other third party media monitoring platforms through the Critical Mention API, Critical Mention has established an online inquiry process and dedicated service function: [e-mail]

"We are pleased to take this next step in our partnership with Critical Mention," said Susan Vobejda, general manager of Bloomberg Media Licensing and Distribution. "Critical Mention provides a leading solution for companies around the world to follow their broadcast coverage on Bloomberg's leading business and financial news networks."

About Critical Mention

If it’s on TV, we’ve got it. Critical Mention is the clear leader in broadcast intelligence, with more than 1,200 clients and 4,000 desktops. The Critical Mention platform provides 24/7 blanket coverage of television and radio, capturing, digitizing and indexing in real-time 44 hours of live broadcast programming from more than 1,900 channels in all 210 U.S. DMAs and four continents every 60 seconds. Founded in 2002 in New York City, Critical Mention is a unit of privately held Critical Media, the leading broadcast intelligence and services company. For more information, visit http://www.criticalmention.com.