Fiskars to Launch New Fuse Creativity System® at HSN World Launch June 18, 2012

MADISON, Wis.--(BUSINESS WIRE)--Fiskars, a leader in the crafting industry, is proud to introduce its new one-pass crafting system that will simplify the way you create party decor, capture baby’s first memories, embellish cards, and much more. Scheduled to debut during an exclusive world launch on HSN June 18, 2012, Fiskars Fuse Creativity System® is the only machine that combines die-cutting and letterpress in one easy pass, instantly adding color, texture and shape to bring creative ideas to life with professional-looking embellishments.

“By combining die-cutting and letterpress in one easy pass, Fiskars Fuse allows anyone to easily design beautifully crafted projects in moments.”

Fiskars’ patented Fuse Creativity System® builds on Fiskars’ expertise in paper crafting tools and 363-year history for delivering innovative products. Fiskars Fuse exceeds basic die-cutting functionality through product innovation and consumer-inspired features:

Die-cut and letterpress in one pass: the ability to cut, press and color in one pass through the machine enables users to get more done in one step; combine or isolate techniques to achieve five different results with one design set
12” cut width: accommodates 12” materials or multiple dies in one pass
Cuts thicker materials: steel rule dies cut thicker materials including chipboard, foam, fabric and light metal
Cuts intricate designs: photo etched dies cut cardstock and paper-based mediums and achieve more intricate designs
Compact for storage and portability: contains built-in carrying handle; base folds and crank swings in and locks for easy storage and portability
Built-in storage: oversized deck opens to store two medium dies or cutting plates

“Fiskars Fuse exemplifies our belief that all things, even the simplest, can be made better and smarter,” said Fiskars President Paul Tonnesen. “By combining die-cutting and letterpress in one easy pass, Fiskars Fuse allows anyone to easily design beautifully crafted projects in moments.”

Medium design sets (4” x 5”) made up of one cutting die with a labeled lid and two letterpress plates as well as letterpress plate expansion packs (containing four letterpress plates) will be launched in coordination with Fiskars Fuse. All design plates are validated with consumers and multiple letterpress plates can be used in one basic cutting die shape to expand the die’s versatility. Fiskars Fuse Adapter Kit, which includes the cutting bases and instructions to use competitive dies in Fiskars Fuse will also be available.

The special HSN world launch Fuse Creativity System® starter set includes the machine, two steel-rule design sets, one photo etched-design set, two special letterpress plate expansion packs, one ink pad, a cutting plate with a rubber mat and a base plate. Fiskars Fuse Adapter Kit and a set of 10 HSN exclusive ink pads can be purchased separately.

Following the world launch on HSN June 18, Fiskars Fuse Creativity System® will be available at JoAnn and select Michaels stores in late July and early August 2012.

ABOUT FISKARS

Fiskars Corporation is a leading global supplier of consumer products for the home, garden and outdoors. The world famous orange-handled scissors are a registered trademark of Fiskars Corporation. The group has a strong portfolio of trusted international brands including: Fiskars, the World’s #1 Scissors Brand, Iittala and Gerber. Founded in 1649, Fiskars has over 360 years of product quality excellence and is Finland’s oldest company. Please visit www.fiskars.com and www.facebook.com/fiskars.

ABOUT HSN

HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics.

HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

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