Research and Markets: Consumer Trends in the Soup Market in the US

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/62dbpp/consumer_trends_in) has announced the addition of Canadean Ltd's new report "Consumer Trends in the Soup Market in the US" to their offering.

“Consumer Trends in the Soup Market in the US”

This report provides the results for the Soup market in the US from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Marketers in the Soup market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soup market they account for and which consumer trends drive their behaviour.

Key Topics Covered:

1 Introduction

2 Consumer Segmentation, Group Value and Trend Influence

3 Consumption Analysis

4 Brand vs. Private Label Choices

5 The Share of Consumers Influenced by Trends

6 Consumption Impact: Market Valuation

7 Retailer Choice, Switching and Category Share

8 Appendix

Companies Mentioned

Costco,

Kroger,

Publix,

Safeway,

Wal-Mart,

Costco,

Kroger,

Publix,

Safeway,

Supervalu,

Wal-Mart

For more information visit http://www.researchandmarkets.com/research/62dbpp/consumer_trends_in

Source: Canadean Ltd