LONDON--()--In response to the high demand for additional guidance on compliance solutions for Europe’s Self-Regulatory Programme for Online Behavioural Advertising (OBA), IAB EU is partnering with Evidon - the world leader in empowering consumers and businesses to see, understand and control data online - and ADTECH GmbH to deliver an hour-long webinar on Tuesday 19 June, at 14.00 GMT Summer Time.
“It’s the preferred option all round for businesses to give consumers transparency into and control over online advertising, and to be clear on their use of trackers and the resulting collected data”
This free of charge interactive session will commence with an introduction and overview of the officially recognised Self-Regulatory Programme for OBA by IAB Europe’s Training & Project Manager, Ionel Naftanaila, followed by a case study from ADTECH outlining how they’re helping businesses to build in the OBA icon to their web infrastructure.
Closing the presentations will be Evidon’s Chief Strategy Officer, Colin O’Malley, who will provide a detailed demonstration of their solutions for businesses looking to achieve compliance within the obligations of the IAB Europe OBA Framework.
“It’s the preferred option all round for businesses to give consumers transparency into and control over online advertising, and to be clear on their use of trackers and the resulting collected data,” commented O’Malley.
“No one wants to see the industry become overly regulated or stifled, so it is in a company’s best interests to take independent action now. This webinar represents a great opportunity to learn more about self-regulatory solutions in Europe in one concise session and I’d encourage anyone who has yet to adhere to the OBA programme to join in.”
Ionel Naftanaila added, “This free webinar will highlight several options open to EU web owners towards achieving compliance and will also help delegates understand the role of approved providers in Europe. Following the presentations, there will be a Q&A session that will enable businesses to put their concerns and queries directly to an expert panel.”
The session takes place 9am EST/2pm GMT, 19 June 2012 and will last one hour. To register your attendance please visit: https://evidon.webex.com/evidon/onstage/g.php?t=a&d=662278915
Evidon empowers consumers and businesses to see, understand and control data online.
With insights fueled by its Ghostery browser extension, automated scanner and rich, 800+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.
As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves over a billion “Ad Choices” notices daily on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online.
By protecting themselves and empowering consumers, businesses build their brands and improve results.
For more information, please visit: www.evidon.com