Cegedim Relationship Management Recognized as a Top Market Leader in Ovum Life Sciences CRM Vendor Report

Cegedim's CRM Acknowledged as Best-of-Breed for its Revolutionary Usability, Leading Mobility Solution, Breadth of Technology, Services and Multi-Channel Support

PARIS--(BUSINESS WIRE)--Cegedim Relationship Management is recognized as a market leader in a recent pharmaceutical Customer Relationship Management (CRM) vendor report, Ovum Decision Matrix: Selecting a CRM Vendor in the Life Sciences Industry. The report provides Life Sciences companies with an in-depth assessment of today’s forerunning pharma-CRM vendors based on their market impact, commitment to innovative technologies and support of future marketplace evolutions. The Ovum Decision Matrix report measures how effectively Life Sciences CRM vendors are reflecting new industry challenges into their solutions. The report commends key solution providers that empower companies with the most robust advancements in next generation technology via deployment methods, mobility and communication channels.

“Cegedim is a leading vendor in the life sciences market, and has the expertise and resources to develop its solution to meet the evolving commercial landscape in the pharmaceutical industry”

Driving CRM Leadership by Keeping Pace with the Life Sciences Business Model and Digital Evolutions

Cegedim received some of the highest scores in the categories of technology assessment, market evolution and market impact; as well as for its CRM’s usability, mobility, multi-channel support, deployment options and its expansive services.

“Cegedim is a leading vendor in the life sciences market, and has the expertise and resources to develop its solution to meet the evolving commercial landscape in the pharmaceutical industry,” said Andrew Brosnan, Senior Analyst at Pharmaceutical Technology for Ovum. “The company’s recognition of the declining effectiveness of traditional channels, and subsequent uptake of digital channels, demonstrates its forward-thinking ability.”

Cegedim achieved the equal highest score for its iPad-specific application, Mobile Intelligence Touch™, which provides an intuitive interface with drop-down menus to capture post-call data, closed-loop marketing features and signature capture. The iPad solution merges healthcare practitioner and customer record databases with GPS to empower sales representatives with location-based information in order to maximize interactions.

“In an era in which competitors claim to deliver superior value, Ovum’s leadership ranking of Cegedim Relationship Management’s Life Sciences-specific CRM is a third party confirmation of the value that our customers experience,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “We scored highly on the most critical facets of CRM: iPad-specific functionality, global support, and next generation technology to support growth.”

Lastly, Cegedim attained high marks for its proven commitment to next generation technology because it offers diverse delivery models, various data centers around the world and an expansive global footprint. Cegedim was also recognized for delivering a suite of Customer Relationship Management, Customer Data Management, Regulatory Compliance, Support Services, Marketing Services and Analytics. To view the entire report, please click here.

About Cegedim Relationship Management:

Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm. Follow Cegedim Relationship Management on LinkedIn and Twitter.

About Cegedim:

Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com.