DUBLIN--(http://www.researchandmarkets.com/research/r2f533/the_art_of_positio) has announced the addition of the "The Art of Positioning Dietary Supplements" report to their offering.)--Research and Markets (
Dietary supplements are a key area of growth in the consumer health market. Companies are reaping the financial rewards of consumer interest in preventative health through the launch of a wider array of novel and affordable supplements. Positioning dietary supplements requires negotiating a complex labyrinth of health claims, local preferences and regulatory activity. An effective message regarding health benefits, and the localisation of products will advance sales.
Euromonitor International's The Art of Positioning Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Why Buy This Report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
The Art of Positioning Dietary Supplements
Drivers of Dietary Supplement Demand and Major Positioning Trends
Appendix - Additional Sources
For more information visit http://www.researchandmarkets.com/research/r2f533/the_art_of_positio