ORLANDO, Fla.--()--Despite consumers’ nearly insatiable appetite for smart phones and tablets, many businesses have yet to leverage mobile technology to improve their operations and sales efforts. According to technology executive Pranam Ben, those companies are at considerable risk of losing hard-won market share.
“Throw a dart and you can find a company that can develop an app”
“There is a very real demand from consumers for this type of innovation, to the point that it can provide companies a marked competitive edge,” said Ben. “The converse is also true; if you don’t meet consumer expectations, you’ll lose those customers to someone who does.”
To address this gap, Ben, a 36-year-old entrepreneur with a successful track record of building and spinning off tech companies, recently launched The Garage, a new venture to help businesses leverage mobile solutions. His rapidly growing team in Orlando and Silicon Valley is already helping companies integrate mobile technology into operations, finance, human resources, marketing, sales and customer service divisions, all with an eye to increasing efficiencies and enhancing their responsiveness to customers.
“Throw a dart and you can find a company that can develop an app,” said Ben. “Our clients want an innovative strategy to accelerate their growth and provide better customer service. There’s a world of difference.”
As a first step, The Garage created a proprietary evaluation tool that allows a company to test its “Mobile IQ.” The tool spotlights how forward-thinking companies are maximizing mobile technology and suggests a step-by-step process for businesses to evaluate and prioritize their needs.
“Mobile IQ is designed to inspire business leaders to envision how much better their companies could be operating, how much more they could be selling, how much faster they could be growing and how much profit they could be reaping through the use of mobile technology,” said The Garage Vice President of Services Nathan Cook.
Named in homage to the true “start-ups,” many of which began in entrepreneurs’ basements and garages, the company caters to both retail and professional services clients. Its strategies begin with the customer’s device and travel through multiple mobile networks, web and social platforms to back office systems, creating the ability to deliver a fully integrated, seamless experience to customers.
Internally, these technologies create solutions that streamline processes, enhance communication, increase access to information, and track assets. Some clients have no technical experts, others have in-house IT teams. The firm is currently working with several U.S. clients, developing solutions for digital collaboration, mobile engagement, social media integration, eLearning and gaming.