DUBLIN--(http://www.researchandmarkets.com/research/5qvv2q/making_telecoms_wo) has announced the addition of John Wiley and Sons Ltd's new book "Making Telecoms Work: From Technical Innovation to Commercial Success" to their offering.)--Research and Markets (
“Making Telecoms Work: From Technical Innovation to Commercial Success”
Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry.
Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry's future.
- Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments
- Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities
- Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability
- Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
Key Topics Covered:
Part I USER HARDWARE
2 Physical Layer Connectivity
3 Interrelationship of the Physical Layer with Other Layers of the OSI Model
4 Telecommunications Economies of Scale
5 Wireless User Hardware
6 Cable, Copper, Wireless and Fibre and the World of the Big TV
Part II USER SOFTWARE
7 Device-Centric Software
8 User-Centric Software
9 Content- and Entertainment-Centric Software
10 Information-Centric Software
11 Transaction-Centric Software
Part III NETWORK HARDWARE
12 Wireless Radio Access Network Hardware
13 Wireless Core Network Hardware
14 Cable Network and Fibre Network Technologies and Topologies
15 Terrestrial Broadcast/Cellular Network Integration
16 Satellite Networks
Part IV NETWORK SOFTWARE
17 Network Software - The User Experience
18 Network Software - Energy Management and Control
19 Network Software - Microdevices and Microdevice Networks - The Software of the Very Small
20 Server Software
21 Future Trends, Forecasting, the Age of Adaptation and More Transformative Transforms
Geoff Varrall joined RTT in 1985 as an executive director and shareholder to develop RTT's international business as a provider of technology and business services to the wireless industry.
He co-developed RTT's original series of design and facilitation workshops including 'RF Technology', 'Data Over Radio', 'Introduction to Mobile Radio', and 'Private Mobile Radio Systems' and developed 'The Oxford Programme', a five day strategic technology and market programme presented annually with the Shosteck Group.
For more information visit http://www.researchandmarkets.com/research/5qvv2q/making_telecoms_wo
Source: John Wiley and Sons Ltd