SAN FRANCISCO--(Relevvant, a leading enterprise-level technology company, today introduced an innovative new platform designed for brand advertisers and digital marketers looking to harness the influence of mobile and social to drive better brand engagement. Relevvant’s proprietary technology stack leverages dynamic social, location and purchasing data, as well as other big data sources, to power advanced psychographic targeting and interest-based consumer engagement across multiple communication channels, all from a single platform.)--
“Successfully growing brand recognition requires targeted campaigns and Relevvant is making a difference by providing brands with a single, easy to use, campaign management platform that will drive better engagement with their customers.”
“The biggest challenge brands are running into when engaging diverse audiences is creating both meaning and relevance tailored to individual consumers,” said Craig Davis, Founder and CEO, Relevvant. “With the growing number of tools available, knowing where to start can be one of the most daunting parts of engaging your brand’s audience. Relevvant is the only offering available today that targets consumers using psychographic, social, demographic and location factors. Our platform, team of experts, and advanced analytics enable brands to easily measure campaign objectives – providing actionable insights to launch integrated multi-channel campaigns on-the-fly.”
Leveraging deep data to grow, target, and optimize large scale campaigns, Relevvant helps brands understand the interests and motivations of their audiences. Relevvant’s proprietary algorithms allow brands to utilize this data in real-time through push notifications, SMS, email, social and display to better engage with their target audiences. Increased campaign relevance results in enhanced ROI, depth of user engagement and higher rates of conversion.
Relevvant Amass - Quickly build larger, opt-in lists of audiences with instant access to deeper, unique and rich social data.
Relevvant Observe - Collect and analyze user-level data to develop interest-based profiles for advanced audience segmentation and analytics.
Relevvant Engage – Manage and execute multi-channel campaigns using advanced data to enable social, location and behavioral triggers.
“As the amount and types of data continue to grow at exponential rates, it is more important than ever for brands to make sense of, and act on, all of the data currently available to them from social networks, CRM data, purchasing data, location services, behavioral data and more,” said Lauren Robinette, Principal Analyst, ACG Research. “Successfully growing brand recognition requires targeted campaigns and Relevvant is making a difference by providing brands with a single, easy to use, campaign management platform that will drive better engagement with their customers.”
Some of the world’s largest media and retail brands are already partnering with Relevvant to optimize their push notifications, SMS, email, and advertising programs. For more information about the company and its products, please visit http://www.relevvant.com/.
Founded in 2011, Relevvant is a privately held, SaaS marketing platform offering brands and agencies the tools to understand their customers more intimately by gathering, analyzing, and making big data actionable across multiple communication channels. The company’s proprietary technology stack leverages social data, location data, CRM data, purchasing data, as well as other big data sources to power advanced psychographic targeting and interest-based engagement. Relevvant is the only platform that effectively creates and leverages big data in real-time to help marketers better engage with their target audiences. The company is headquartered in San Francisco, California. Additional information about Relevvant is available at http://www.relevvant.com/, or you can find the company on Facebook at https://www.facebook.com/Relevvant or on Twitter at @Relevvant.