Extole Closes Record Quarter; Sees Exponential Sales and Revenue Growth

Extole’s Rapid Growth Set to Continue as Brands Like T-Mobile, Travel Channel, Jack Donnelly, My Alarm Center and Cloud9 Are Added to its Customer Roster

SAN FRANCISCO--(BUSINESS WIRE)--Extole (www.extole.com), the leading Consumer-to-Consumer (C2C) Social Marketing Platform, saw exponential sales and revenue growth in its first fiscal quarter of 2012, making it the best quarter in the company’s history. During this period, the company added 40 new premium brands as customers including T-Mobile, Travel Channel, Jack Donnelly, My Alarm Center and Cloud9.

“Marketers are realizing a fundament shift in social marketing. It is more than just a brand-focused approach of building brand pages and driving likes and fans, it’s about harnessing the power of customer advocates to get them spreading the word about your brand”

This announcement follows an explosive period of growth for Extole. Extole closed 2011 with a year-over-year revenue increase of 400 percent and over 200 customers, increasing the customer base by three times over the previous year. The continued momentum validates Extole as a leader in the social marketing space, by providing companies a solution to launch social referral programs and promotions that drive measurable ROI.

Extole’s 40 new customer wins join existing brands such as Redbox, Vistaprint, Shutterfly, Kate Spade New York, New York Times and SkyMall. With Extole, these brands can tap into the power of their customer advocates to cultivate word of mouth (WOM) at scale, amplify awareness and acquire new high value customers, while gaining insight into their customer base and advocates.

“We have high expectations for what Extole is going to be able to do as a part of our demand generation program,” said Tracy Eiler, CMO, Cloud9. “What is more powerful than a referral from a trusted friend or colleague? The fact that Extole is going to enable us to harness that power is really exciting. This is really ‘next-level’ marketing.”

Key highlights from Extole’s record Q1 2012, ending April 30, include:

• Drove record new sales and revenue
• Secured a $10 million Series C round of funding led by Shasta Ventures in February 2012
• Added 40 new premium brands to its customer roster, including T-Mobile, Travel Channel, Jack Donnelly, My Alarm Center, Cloud9 and more

“Marketers are realizing a fundament shift in social marketing. It is more than just a brand-focused approach of building brand pages and driving likes and fans, it’s about harnessing the power of customer advocates to get them spreading the word about your brand,” said Brad Klaus, Founder and CEO of Extole. “The opportunity is for brands to tap into consumer advocacy across all touch points, including their corporate websites where engagement is highest, and drive word of mouth at scale over social networks and the Facebook Open Graph to produce measurable marketing results.”

About Extole

Extole is the leading Consumer-to-Consumer (C2C) Social Marketing Platform for brands to tap into the power of customer advocates to drive measurable marketing results through social word of mouth. With Extole-powered social referrals, promotions, and analytics, brands can drive advocacy, amplify awareness and acquire new high-value customers, while gaining insight into customer behavior and advocates. Extole powers C2C social marketing programs for over 250 brands including Vistaprint, Shutterfly, Kate Spade New York, J. Hilburn, New York Times and SkyMall.