Hark Inks Deal to Deliver Audio Clips from Universal’s Film Library

SEATTLE--(BUSINESS WIRE)--Hark, the world’s largest platform for pop culture sound bites, today announced a partnership with Universal Partnerships & Licensing for licensed promotional audio content.

“We couldn’t be more excited about this partnership with Universal and all of the great content that it brings to the millions of people who visit Hark daily”

Hark will gain access to nearly 100 films in Universal’s vast film library and stream digital audio clips online. As a result, some of the industry’s most iconic movie moments, from classic films such as Animal House, The Blues Brothers, and The Breakfast Club to modern blockbusters such as Bridesmaids and Fast Five, can be accessed and shared on www.hark.com.

By partnering with Hark, Universal expands its content offerings to movie fans while promoting films from its library and creating new revenue streams from existing studio content.

“We couldn’t be more excited about this partnership with Universal and all of the great content that it brings to the millions of people who visit Hark daily,” said Hark CEO David Aronchick. “Some of the entertainment industry’s most memorable moments are part of Universal’s library, and this partnership will enable people to easily access, enjoy and share them.”

Hark, a top 10 entertainment site on the Internet for movie content according to comScore, now provides a product library of more than 3-million audio sound bites, quotes and images that can be accessed and shared across multiple devices and social media platforms. More than 50 million consumers worldwide visit Hark each month to find their favorite pieces of pop culture content by searching across hundreds of data points, including actor, character, subtitles and many more.

Today’s announcement marks the third major studio partnership for Hark in 2012. Earlier this year, Hark announced similar partnerships with Warner Bros. Digital Distribution and with Paramount Pictures. Hark will continue to expand its product catalog with additional partnerships in 2012.

About Hark

Hark is the world’s largest platform for pop culture sound bites. Hark has grown into one of the 10 largest entertainment/movies sites on the Internet (comScore, 2012) with more than 50 million visitors per month worldwide. Content from Hark is both viral and interactive and creates a powerful, compelling entertainment experience for consumers and an attractive audience platform for advertisers.

Hark’s millions of sound bites and other content offerings go far beyond its website. The platform provides users with the ability to share content through social media sites (e.g. Facebook, Twitter, Google+ and Tumblr), send it directly to mobile devices, and embedded players in websites or blogs. Additionally, people have the ability to upload their own clips and share them with friends and family.

Hark, founded in 2007 by David Aronchick and Fouad ElNaggar is headquartered in Seattle. For information, please visit www.hark.com.

About Universal Partnerships & Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.