Neolane and Quaero, a CSG Solution, to Share Marketing Strategies for Avoiding Contact Fatigue

Webinar Participants to Gain Best Practices for Developing Cross-Channel Customer Communication Strategies that Provide Relevance at Each Interaction

NEWTON, Mass.--(BUSINESS WIRE)--Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar, “Customer Contact Strategies: Beyond Just Marketing.” Featuring Susan Connors of Quaero, CSG International (NASDAQ: CSGS) leading customer engagement agency, this interactive session will provide participants with expert guidance on building an effective customer contact and fatigue management strategy that encompasses all communication channels providing relevance during each interaction and enhancing the overall customer experience.

Who:	- Susan Connors, vice president, client engagement, Quaero, a CSG Solution
	- Mathieu Hannouz, senior product marketing manager, Neolane, Inc.
What:	Customer contact strategy optimization goes well beyond the domain of marketing. Every customer interaction is an opportunity to strengthen and grow the lifetime value of the relationship. As such, the importance of value-based, segmented, cross-channel contact strategies cannot be underestimated. This approach is critical to driving greater efficiencies, improving the customer experience, and increasing customer value.
	This webinar, “Customer Contact Strategies: Beyond Just Marketing,” will examine strategies and best practices that marketers can implement immediately to provide relevance to their customers. Participants will learn:
	-- The four critical steps to maximize effectiveness of customer contact strategies: customer intelligence, informed planning, dialog management and dynamic execution
	-- How to build an effective customer contact and fatigue management strategy that encompasses all communications channels and touch points.
	-- The secret to serving up the right messages and offers, using preferred formats, timing and frequency of communications to minimize fatigue and strengthen customer relationships
When:	Thursday, June 7 at 2:00 p.m. EDT
Where:	For more information about this webinar or to register, please visit: http://ow.ly/b6DTR. For those interested in live tweeting during the event, use the #convmktg hashtag.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by nearly 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

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