Eddie Bauer Introduces Mobile Commerce Site

BELLEVUE, Wash.--(BUSINESS WIRE)--Specialty Retailer, Eddie Bauer, the Original Outdoor Outfitter™, launches optimized mobile commerce website today.

“The convenience of on-the-go browsing and purchasing—whether they are rock climbing or relaxing in their backyard—is a great freedom for our adventurous customers.”

The new Eddie Bauer m-commerce site works with smartphones such as the iPhone and Android. When users search for eddiebauer.com on their smartphones they will be automatically redirected to Eddie Bauer's mobile website. Shoppers are able to check their order status, view their cart, save items to wish lists, and find stores in their local area. Other benefits include being able to read product descriptions and reviews, sign up for emails, and learn about "Guide-Built" gear and apparel.

“The opportunity to offer Eddie Bauer customers mobile shopping from their smartphones is something we are very excited about,” said Adam Diamond, Eddie Bauer’s Senior Vice President of Marketing. “The convenience of on-the-go browsing and purchasing—whether they are rock climbing or relaxing in their backyard—is a great freedom for our adventurous customers.”

The m-commerce site was built by leading mobile commerce vendor, Branding Brand. Branding Brand's multichannel cross-platform integration ensures customers will continue to receive the same outstanding quality, value, service and guarantee Eddie Bauer has become legendary for over the past 92 years.

“We are striving to constantly improve and develop our customer service experience,” said Director of Digital Marketing, Michael Saracino. “Whether you prefer to shop in store, catalog, online, or mobile, Eddie Bauer offers a variety of innovative shopping channels.”

About Eddie Bauer, Inc.

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, casual wear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style, and customer service. Eddie Bauer products are available at approximately 337 stores throughout the United States and Canada, through catalog sales, and online at www.eddiebauer.com.