Ebates Survey Says Dads Want Gadgets for Father’s Day

While Women Think Dads’ Top Choice is Tickets to Sporting Events, Men Rate Tablets or Smartphones as Their #1 Gift Choice

SAN FRANCISCO--()--Ebates.com, the pioneer and leader in online cash back shopping, today announced findings from its Father’s Day survey and found that what women want to give the dad in their life may not necessarily be what men really want.

The national survey conducted online by Harris Interactive, on behalf of Ebates in April 2012, discovered that among 2,215 American adults aged 18 or older the number one present American women think men want for Father’s Day is tickets to a sporting event (60%). However, the number one gift dads* actually want is a tablet or smartphone (52%).

Completing the top five gifts American Dads would like to receive are a home cooked meal, which came in second among dads (37%), followed by tickets to a sporting event (36%), power tools (34%), and then a guilt free weekend with friends (30%). Tickets to a sporting event topped the list of what women thought men wanted most for Father’s Day, followed by power tools, a home cooked meal, a tablet or smartphone and a guilt-free weekend with friends.

             
 

Top Five Gifts Dads Want This
Father’s Day

   

Percent of Dads
Who Said This

   

Top Five Gifts Women Think
Men Want This Father’s Day

   

Percent of
Women Who
Said This

 
  1. Tablet and/or smartphone     52%     1. Tickets to a sporting event     60%  
  2. Home cooked Meal     37%     2. Power tools     50%  
  3. Tickets to a sporting event     36%     3. Home cooked meal     46%  
  4. Power tools     34%     4. Tablet and/or smartphone     41%  
 

5. Guilt-free weekend with friends

    30%     5. Guilt-free weekend with friends     33%  
 

“The time to celebrate dads is upon us, and shoppers who aren’t sure what to buy can look to Ebates for help to save time and money,” says Ebates CEO, Kevin H. Johnson. "We want to keep it simple for kids and wives shopping for dad because moms and dads alike deserve the gifts they really want. Our customers enjoy the added bonus of getting cash back on all the top gifts for the season.”

These survey results follow Ebates’ recent findings on women’s top choices for Mother’s Day gifts. According to Ebates, even though men thought women wanted to receive flowers (72%) for Mother’s Day, the #1 gift moms actually wanted was a spa day (48%).

From June 5th through June 17th, shoppers looking to buy Father’s Day gifts can receive double cash back on purchases made at select retailers via Ebates. For more details on retailers participating in the special sale, visit Ebates.com.

*Fathers of children under the age of 18 years old living at home with them.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Ebates from April 12-16, among 2,215 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including raw data and weighting variables, please contact Deanna Siste at Grayling Connecting Point at deanna.siste@graylingcp.com.

About Ebates®

Over 1,500 online stores have joined the roster of retailers that offer cash back, special deals, including free shipping, and over 5000 coupons to members of Ebates.com. The free membership allows consumers to shop online at their favorite retailers while earning back a percentage of every purchase via a "Big Fat Check" or PayPal payment. From niceties to necessities, members of Ebates benefit save with discounts and cash back at top-name merchants for everything from furniture to fashion and appliances to airfare. Shopping with Ebates is hassle-free: no rebate forms to fill out and no points or miles to redeem – just straightforward savings plus cash back. Ebates supports a strong community of 12 million savvy shoppers across the country and around the world. Please follow us on Twitter @Ebates and “Like” us on Facebook at www.facebook.com/ebatesshopping. To learn more visit www.ebates.com.

Contacts

For Ebates
Jessica Cooper, 415-442-4036
Jessica.Cooper@graylingcp.com

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Contacts

For Ebates
Jessica Cooper, 415-442-4036
Jessica.Cooper@graylingcp.com