SAN JOSE, Calif.--(BUSINESS WIRE)--Polycom, Inc. (Nasdaq:PLCM), the global leader in open standards-based unified communications, introduced its new corporate brand identity today, the culmination of the first major brand transformation the company has undertaken in its 22-year history. The new corporate brand underscores Polycom’s continuing transformation to a software-led company, driving rapid innovation in UC and video collaboration that is changing the face of communications and how businesses and industries collaborate worldwide.
“We believe Polycom is at the forefront of driving the best UC and visual collaboration experiences in the industry. Our innovations have literally made location irrelevant and changed the way the world works. Just as our company has evolved, so too must our brand evolve to reflect the impact of our innovation and the value it brings to our more than 400,000 customers,” said Andy Miller, CEO of Polycom. “Video collaboration is mission critical in organizations today. It’s improving the way we work, create and design, learn, run governments, protect citizens, and save lives. Our vision is to make video collaboration ubiquitous and we’re delivering on this vision through creating software-based innovations for mobile, social, and cloud platforms, and by working with our nearly 7,000 partners to drive interoperability and extend the reach of video.”
“Polycom and the industry have evolved considerably since the introduction of our original brand identity more than 20 years ago,” said Kate Hutchison, CMO of Polycom. “Today, Polycom is leading the industry in creating open, standards-based video collaboration experiences that remove the barriers of distance and time, connect experts where they’re needed most, and create trust and understanding through high definition, face-to-face connections. Our new corporate brand identity reflects our company’s software focus and our brand promise: to create experiences that push the greatness of collaboration forward.”
Polycom’s new brand identity is now live on Polycom’s websites globally. In addition, people around the world will begin seeing the new Polycom brand first-hand through Polycom software that powers mobile video collaboration on a wide range of devices, from tablets, smartphones and laptops to browser-based and social applications. The new Polycom brand will also soon be prominent in a range of other familiar environments, including immersive telepresence theaters, conference rooms and desktop solutions in the office. The first major industry event where the new brand will be revealed is InfoComm in Las Vegas, Nevada in mid-June. The new Polycom brand identity is now visible at the Company’s new headquarters and customer experience center in San Jose, Calif. (officially opening this summer). Additional Polycom offices and customer experience centers globally will transition to the new branding in the coming quarters.
Polycom History to Today
Polycom was founded in 1990 and, in 1992, Polycom introduced the innovative Polycom® SoundStation® conference phone, the high-quality, triangular speaker phone that has become an industry standard (surpassing 4 million units shipped in 2011). Today, Polycom has grown to a $1.5 billion company (2011 revenue) with more than 800 technology patents (issued and pending) and 32 product lines. Polycom is the global leader in open standard-based unified communications and video collaboration solutions, serving industries and enterprises of all shapes and sizes.
Polycom® RealPresence® video solutions, powered by the Polycom® RealPresence® Platform software infrastructure, consistently inspire and enable new business models, services, and collaborative relationships. By creating a video culture where meeting face-to-face with anyone, anywhere, is possible, organizations in different industry sectors across the globe are realizing significant competitive advantages using Polycom solutions through increased productivity and responsiveness, enhanced relationship-building, and reduced travel. Polycom offers a range of RealPresence video solutions across multiple environments: from RealPresence Mobile software for users on the go; to RealPresence Desktop, Room and Immersive solutions for the office; to cloud-delivered and Web-based video collaboration solutions.
Watch the video that introduces Polycom's new corporate brand identity.
About Polycom
Polycom is the global leader in open standards-based unified communications (UC) solutions for telepresence, video, and voice powered by the Polycom® RealPresence® Platform. The RealPresence Platform interoperates with the broadest range of business, mobile, and social applications and devices. More than 400,000 organizations trust Polycom solutions to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners, customers, specialists, and prospects. Polycom, together with its broad partner ecosystem, provides customers with the best total cost of ownership, interoperability, scalability, and security for video collaboration, whether on-premises, hosted, or cloud-delivered. Visit www.polycom.com or connect with Polycom on Twitter, Facebook, and LinkedIn.
© 2012 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo, and the names and marks associated with Polycom’s products are trademarks and/or service marks of Polycom, Inc. and are registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners.
Forward Looking Statements and Risk Factors
This release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 regarding future events, future demand for Polycom products, and the future performance of Polycom, including statements regarding Polycom’s continuing transformation to a software-led company driving rapid innovation in UC and video collaboration , Polycom as being at the forefront of driving the best UC and visual collaboration experiences in the industry, Polycom’s vision of making video collaboration ubiquitous and delivering on it through software-based innovations for mobile, social and cloud platforms and through partners, Polycom as leading the industry in creating video collaboration experiences, the development of Polycom software that powers mobile video collaboration on a wide range of devices such as tablets, smartphones and laptops as well as browser-based and social applications, the timing of seeing the new brand identity on products and in locations and geographic markets, and the significant competitive advantage being realized by organizations using Polycom solutions. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the impact of competition on our product sales and for our customers and partners; the impact of increased competition due to consolidation in our industry or competition from companies that are larger or that have greater resources than we do; potential fluctuations in results and future growth rates; risks associated with general economic conditions and external market factors; the market acceptance of our products and changing market demands, including demands for differing technologies or product and services offerings; our ability to successfully integrate our acquisitions into our business; possible delays in the development, availability and shipment of new products; increasing costs and differing uses of capital; changes in key personnel that may cause disruption to the business; any disruptive impact to us that may result from new executive hires; continuing disruption to the business due to the realignment of the North America sales organization; our inability to achieve the expected results from adjustments being made to our expense profile; the impact of restructuring actions; and the impact of global conflicts that may adversely impact our business. Many of these risks and uncertainties are discussed in the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2012, and in other reports filed by Polycom with the SEC. Polycom disclaims any intent or obligations to update these forward-looking statements.
Polycom reserves the right to modify future product plans at any time. Products and/or related specifications referenced in this press release are not guaranteed and will be delivered on a when and if available basis.
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